weekly active usage blog by MIDiA Research

Blog: weekly active usage

Foxtel, diversifying for reach, launches freemium Kayo service

Blog post by Alistair Taylor

28 Oct 2020

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers...

The Battle Down Under

Blog post by Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive...

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Blog post by Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

Sports SVOD Services: The Underdogs’ Game

Blog post by Hanna Kahlert

29 May 2019

addressable audience

binge viewing

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports...

Mediapro Offers Eleven Sports a UK Lifeline!

Blog post by Alistair Taylor

21 Mar 2019

ad-supported model

BT Sport

carriage partnerships

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to return La Liga to the...

Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

UFC’s Debut on ESPN+ Draws In Record Subs

Blog post by Alistair Taylor

24 Jan 2019

Bellator

DAZN

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in...

Sport1 To Drop US-centric Channel in Favour of Esports

Blog post by Alistair Taylor

5 Dec 2018

addressable audience

audience demographics

broadcaster

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany,...