webinar blog by MIDiA Research

Blog: webinar

MIDiA 2023 predictions webinar

Blog post by Mark Mulligan

5 Jan 2023

2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing...

Hate-watching: The rise of contextual consumption

Blog post by Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

Webinar: Games companies’ video opportunity

Blog post by Karol Severin

3 Mar 2022

webinar

games video

creators

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...

How AVOD unlocks the mainstream consumer

Blog post by Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar

AVOD

webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the...

Webinar April 21-22: the future is monetising fandom, not attention

Blog post by Dara Jegede

6 Apr 2021

webinar

fandom insight

Fandom

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication...

Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

Blog post by Dara Jegede

6 Apr 2021

webinar

Fandom

Churn

The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video...

New Webinar on What Comes After Lockdown

Blog post by Mark Mulligan

9 Jun 2020

coronavirus

Covid-19

Games

Want to know what happens in the post-Lockdown era? Join us for our free-to-attend Recovery Economics webinar tomorrow (Wednesday 10thJune) at 4pm BST / 11am EST / 8am PT for insight on music, radio,...

Recovery Economics | Bounce Forward not Back

Blog post by Mark Mulligan

28 May 2020

commute

Covid-19

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to...