Warner Bros. Discovery blog by MIDiA Research

Blog: Warner Bros. Discovery

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why Max is the one to watch in 2023

Blog post by Tim Mulligan

13 Apr 2023

Warner Bros. Discovery

Max

HBO Max

Investors attending Warner Bros. Discovery’s Streaming Product Press Event yesterday were reminded of the history underpinning D2C disruptor HBO Max as it was rebranded Max. The narrative for the rebrand...

How House of the Dragon is feeding into streaming‘s new reality

Blog post by Tim Mulligan

24 Aug 2022

House of the Dragon

Warner Bros. Discovery

game of thrones

This Sunday saw the premiere of House of the Dragon , HBO’s latest instalment of the Game of Thrones story world. Set as a prequel to the global hit fantasy series, House of the Dragon is positioned...

Warner Bros. Discovery is real – now comes the hard part

Blog post by Tim Mulligan

12 Apr 2022

Warner Bros. Discovery

Streaming

Warner Media

On Friday, Discovery, Inc . and AT&T Inc . announced that they have concluded their transaction to combine the WarnerMedia business with Discovery. This combination finally completes a process that...

The rediscovered power of time-seasoned brand equity

Blog post by Tim Mulligan

4 Jun 2021

Warner Bros. Discovery

Warner Bros.

discovery

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery . This is a recognition that leveraging brand equity will be crucial...