vr adoption blog by MIDiA Research

Blog: vr adoption

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Can afforfable MOCAP help with VR adoption?

Blog post by Sam Griffin

16 Dec 2022

Sony

MOCAP

Avatar

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Blog post by Zach Fuller

1 Feb 2017

Alexa

Amazon

Amazon Echo

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore...

Quick Take: HTC’s VR Arcade Revival

Blog post by Zach Fuller

4 Nov 2016

Facebook virtual reality

google

htc vive

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points...

Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Blog post by Zach Fuller

25 Oct 2016

gaming

htc vive

japan

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile...