virality blog by MIDiA Research

Blog: virality

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Podcasts have a recommendation problem

Rutger Rosenborg

10 Jan 2024

Audio

Podcasts

algorithms

Podcasts do not go viral. A video clip of an out-of-touch tech billionaire stoking controversy might make the rounds on social media, but podcasts themselves — at least since the Serial phenomenon —...

min read

Misaligned incentives make the music business a zero-sum game

Tatiana Cirisano

17 Aug 2023

record labels

streaming services

Music creators

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

min read

Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

AI

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

min read

Grand Theft IP

Perry Gresham

23 Sep 2022

grand theft auto

leak

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

min read

Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Tatiana Cirisano

20 Jan 2022

Marketing

Music

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top?...

min read

Sarnoff’s Law and the Media Valuation Shift

Zach Fuller

10 Feb 2017

arpu

broadcast.com

David Sarnoff

The story of David Sarnoff is the archetypal American Dream. A Belarusian child immigrant arriving in New York City at the turn of the 20th century, the ambitious Sarnoff would demonstrate an early instinct...

min read