Blog: Video - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The slow-TV opportunity

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Samuel Griffin

11 Jan 2024

Product Strategy

Since its debut in 2010, Netflix’s Fireplace for Your Home – consisting of three one-hour long episodes of crackling, rolling, digital flames – has been a semi-popular release on the platform. This year, for the first time, however, the show made it into the global top 10 most watched shows du...

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Why the era of spatial computing will need its entertainment moment

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Tim Mulligan

11 Jan 2024

spatial computing

On Monday, Apple announced the February 2ndlaunch date for the Vision Pro. For those unfamiliar with this hybrid augmented reality virtual reality device, it is, in the words of the press release : “A revolutionary spatial computer that transforms how people work, collaborate, connect, relive memo...

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Smart TV operators are gamifying engagement – here is how they can dial it up a notch

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Ben Woods

4 Jan 2024

Tracking Father Christmas’ journey on a smartphone app is a festive tradition of the modern era. Much like leaving a carrot out for Rudolf, many families are now logging on come Christmas Eve to keep tabs on his progress via different tracking apps.

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Who will be the winners in video as the walled gardens of entertainment recede?

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Ben Woods

21 Dec 2023

Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling as entertainment looks to bundle services to combat the cost-of-living crisis, and super aggregator...

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Predicting what happens next in video….

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Tim Mulligan

19 Dec 2023

2024 predictions

video predictions

If 2023 was the year of consolidation in video, 2024 is poised to be one of experimentation and disruption. First up, the lag in content output as a result of this year’s writers and actors strikes left significant gaps in new content.

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How back catalogue shows can soften the blow from the Hollywood strikes in 2024

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Ben Woods

15 Dec 2023

Hollywood Strikes

It is that time of year when MIDiA Research makes its annual predictions for 2024 . While there is a strong track record of accuracy, there will always be unforeseen opportunities and challenges that boost and buffet the music, video, and games industry over the next 12 months.

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Skydance is seeking to become of Paramount importance for streaming

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Tim Mulligan

12 Dec 2023

The tectonic plates of consolidation are once again on the move with The New York Times breaking the story on Sunday that Shari Redstone, the President of National Amusements, Inc. (NAI) and Chair of Paramount Global, is in talks with Skydance to sell a controlling stake in NAI.

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Squid Game: The Challenge - successfully spinning new content from existing IP

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Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama was an early example of TV internationalisation 2.

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Can ReelShort succeed with short-form video entertainment where Quibi failed?

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Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt Disney chairman Jeffrey Katzenberg and backed with a $2 billion war chest, was Quibi.

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Why Amazon’s road to the Bond millions is part of a bigger plan

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Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show since The Grand Tour , it represents Amazon’s first serious attempt to exploit the James Bond IP...

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Why the video industry should embrace interactive gaming worlds

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Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services.

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Why smart TVs are the new frontline in interactive ads

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Tim Mulligan

21 Nov 2023

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional big screen of the TV is low hanging fruit for reaching mainstream consumers.

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Why measuring video attention requires nuance

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Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching theme of the event was managing complexity .

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collabor...

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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

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Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For video, unbroken watch time is the north star – albeit a hard one to reach when social video’s p...

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Why ad innovation will be so important for Netflix

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Tim Mulligan

7 Nov 2023

This week, Netflix introduced a download feature into its Basic with Adverts subscription tier, making it the first ad-supported streaming service to offer this in video. This comes off the back of last week’s announcement that there were now 15 million monthly active users (MAUs) on its Basic wit...

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Why Amazon is bringing FAST to podcasts

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Tim Mulligan

31 Oct 2023

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup of over 400 existing channels on Freevee and will serve as a new entry point for audiences to ...

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Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

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Ben Woods

26 Oct 2023

Twitch’s annual showcase in Las Vegas was the moment new chief executive Dan Clancy put his stamp on the business. What surprised many – and delighted creators – was his decision to significantly cool competition with YouTube and other livestreaming platforms by giving his blessing to simulcas...

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What Netflix needs to do next

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Tim Mulligan

25 Oct 2023

Business Strategy

Netflix’s Q3 2023 numbers were better than expected, with quarterly revenue up by 7.8% year on year to reach $8.5 billion, and operating margin now up to an impressive 22.4%. The company attributed its revenue growth to three areas: firstly, an increase in average paid memberships, which is due to...

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How Taylor Swift has ushered in an era of direct distribution for media fusion

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Tim Mulligan

19 Oct 2023

Taylor Swift | The Eras Tour Concert Film

Cinematic releases of music concerts are nothing new, with the likes of the Beatles Help! film of 1965 ushering in a new era of mass participation for global fanbases beyond the concert arena. When Covid shut down the live music scene in 2020-2021, there was a brief flurry of interest in delivering ...

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