Blog: Video - Page 22

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

We’re Hiring: Business Development Manager

Mark Mulligan

11 Nov 2019

midia midia is hiring midia job vacancy

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video space, including delivering the opening keynote at Mipcom and launching our next ge...

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Why BritBox is the Switzerland of the D2C era

Tim Mulligan

11 Nov 2019

BritBox d2c DTC

Last Thursday marked the official UK launch of BritBox –the British broadcasting industry’s answer to the D2C services currently redefining how viewers consume TV shows. Britbox launched in 2017 and built up a subscriber base of 650,000 in the US and Canada on the back of being able to position ...

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Why music streaming needs a Disney+

Mark Mulligan

5 Nov 2019

Disney Innovation Streaming video

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante even further.

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How the D2C revolution might accelerate an impending recession

Tim Mulligan

30 Oct 2019

d2c Peak Attention peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit process in Europe being exacerbated by increasingly fraught trade disputes between the US and Ch...

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Netflix launches mobile-only plan in Malaysia

Amanda Stears

29 Oct 2019

AVOD Malaysia Media

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling a cheaper mobile-only plan against its basic subscription price of RM33 ($8).

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What Banijay’s interest in Endemol Shine tells us about TV show fandom

Tim Mulligan

23 Oct 2019

Banijay Endemol Endemol Shine

With Vivendi-backed Banijay on the verge of acquiring Endemol Shine this week, we are entering a new era of monetising fandom in the on-demand streaming era. Banijay is reportedly offering $2.2 billion to acquire the Disney/Apollo-owned production company famous for producing hits for two very diffe...

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The streaming war enters a new phase with aggressive content slates

Amanda Stears

22 Oct 2019

Apple TV Disney Netflix

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of Apple TV+ and Disney+ loom closer on the first and 11th of November respectively.

Streaming video metrics go mainstream

Tim Mulligan

18 Oct 2019

AVOD d2c MIPCOM

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection This has been another big week in the streaming evolution of video.

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BBC Kids to LADbible: Video providers expand their reach

Amanda Stears

18 Oct 2019

AVOD BBC CBeebies

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach and territory.

Why the D2C era is about to begin in earnest

Tim Mulligan

11 Oct 2019

d2c direct-to-consumer Strategy

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer (D2C) video adoption both in the US and beyond.

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Why short-form content resonates with younger generations

Amanda Stears

2 Oct 2019

digital natives Gen Z Mobile content

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped and moulded every aspect of their daily lives and interactions.

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Welcome to the post-peak Emmys

Tim Mulligan

27 Sep 2019

Digital audiences Emmys Video

Sunday night saw the 71stEmmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry is facing two existential challenges which threaten its relevance: plummeting ratings, and the ongoi...

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Knock on: Rights holders cannot chance latency?

Alistair Taylor

26 Sep 2019

Sports Video Sports TV

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries with a much more sociable tournament in terms of kick-off times.

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Three things you need to know about ASMR videos

Amanda Stears

24 Sep 2019

ASMR ASMR videos Marketing

What is ASMR? ASMR stands for autonomous sensory meridian response, a sensory phenomenon that is increasingly known to induce relaxation and counteract anxiety. ASMR is known to induce a tingling sensation which usually spreads across the scalp and back of the neck when triggered by audio and visual...

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Could a recession change the tide for sports rights allocation?

Alistair Taylor

24 Sep 2019

live sports Pay TV Sports

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

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The rationale behind Apple TV+’s debut pricing

Tim Mulligan

11 Sep 2019

AppleTV+ SVOD Video

Yesterday, (September 10th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out the Apple TV+ brand and the big names it has engaged to build out a premium video content offering.

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Streaming in Southeast Asia: Challenges and opportunities for international competitors

Amanda Stears

10 Sep 2019

asia pacific Southeast Asia streaming services

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players by subscriptions are Netflix, iflix and Viu, with each competing and differentiating through their...

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Netflix’s binge-watching problem

Tim Mulligan

9 Sep 2019

Binge-watching Neflix Video

Netflix has announced that it is going to start releasing new episodes of The Great British Bake Off and reality series Rhythm + Flow on aweekly basis (via Polygon ). For a company which de-facto created the phenomenon of binge-viewing, this decision brings it more into line with current market tren...

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YouTube returns to its roots by making originals free

Amanda Stears

30 Aug 2019

AVOD Video subscriptions YouTube

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription fee of $11.

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UK Baby Boomers are growing binge watchers

Amanda Stears

21 Aug 2019

binge watch cord cutters linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and Gen Z are still at the forefront of the binge-watching trend, baby boomers recorded a 70% growth in binge watching from 18% in Q2 2018 to 31% in Q...

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