Video blog by MIDiA Research

Blog: Video

Amazon is all in on advertising

Blog post by Alistair Taylor

31 Aug 2018

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

Facebook Becomes A Player In Indian Sports Rights

Blog post by Tim Mulligan

17 Aug 2018

facebook

india

La Liga

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica...

Is Netflix on the Edge of Financial Disruption?

Blog post by Tim Mulligan

16 Aug 2018

bonds

Finance

Interest Rates

Monday’s news that Netflix’s long-serving CFO David Wells was stepping down from his position, has once again made the company’s financial operations the centre of attention. Wells's tenure oversaw...

DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Blog post by Alistair Taylor

25 Jul 2018

AT&T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples...

YouTube Fights to Retain Social Talent from Social Video Disruptor IGTV

Blog post by Tim Mulligan

24 Jul 2018

IGTV

instagram

Online video

Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind...

Can Eleven Sports Disrupt the UK Sports Video Landscape?

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring...

Netflix 2018 Q2 Earnings: Wall Street Wakes Up to the Savvy Switcher

Blog post by Tim Mulligan

17 Jul 2018

netflix

original content

paid subscriptions

On Monday (July 16 th ) Netflix announced its 2018 Q2 earnings and came head to head with the inflated expectations raised through six months of sustained growth. Netflix’s stock price has increased...

Facebook deal with the English Premier League concerns traditional broadcasters

Blog post by Alistair Taylor

10 Jul 2018

Amazon

BBC

broadcasters

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition...

From Ownership to Access

Blog post by Mark Mulligan

10 Jul 2018

Access

Innovation

innovation disruption

Last Wednesday we held the third MIDiA Quarterly forum, exploring the shift from ownership to access across different media industries. In addition to MIDiA analyst presentations we had panellists from...

How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

China

digital content

facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

facebook

IGTV

instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating...

Is This The Last Broadcast TV World Cup?

Blog post by Tim Mulligan

19 Jun 2018

English Premier League

FIFA

football

The football World Cup – historically the world’s biggest international sporting event by viewership, kicked off last Thursday (14 June) in Moscow, with host nation Russia dispatching Saudi Arabia...

Are Consumers Losing Out From the Latest Premier League Rights Deal?

Blog post by Alistair Taylor

15 Jun 2018

Amazon

consumers

EPL

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has...

The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Blog post by Alistair Taylor

6 Jun 2018

consumer behaviour

cord cutting

digital rights

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land...

Is YouTube Serious About Music Subscriptions This Time Round?

Blog post by Mark Mulligan

17 May 2018

Ad Supported

Freemium

Spotify

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription...

Disney Q2 Earnings: The Warnings Lights Are Flashing

Blog post by Tim Mulligan

9 May 2018

abc

disney

Disney Q2 earnings

Yesterday’s Q2 Earning Results from the Walt Disney Company pleased Wall Street by beating earnings estimates. However, a closer look at the financials reveals why Disney’s much heralded pivot to subscription...

Quick Take: How E-sports Video Partnerships Help Tech Majors In The Sports Wars

Blog post by Karol Severin

20 Apr 2018

e-sports

esports

Games

In December, we wrote about a deal that brought the NBA’s G League (minor league) live matches to Twitch. Now Twitch’s focus on basketball is about to extend further, though this time it will be through...

Netflix Q1 2018 Results: Hiking Prices or Fighting Churn?

Blog post by Tim Mulligan

18 Apr 2018

Churn

netflix

Netflix Q1

Monday saw another solid Netflix earnings call as the preeminent subscription video on demand (SVOD) service continues its seemingly inexorable rise to global dominance. Year-on-year (YoY) revenue growth...

TV Connect: Where Video Distribution Meets IP

Blog post by Dara Jegede

16 Apr 2018

Online video

Uncategorised

Video

TV Connect returns to Olympia London next month. Have you booked your free visitor pass yet? On 9 – 10 May, senior industry execs will meet to network, discover future-proof tech and focus on the...

Spotify and Netflix Are Experiencing Opposite User Engagement Trends

Blog post by Karol Severin

27 Mar 2018

Fuse

listening hours

monthly hours

The latest Fuse data enables us to compare monthly hours per MAU spent on Spotify and monthly hours per subscriber spent on Netflix over 2017. Interestingly they are travelling in opposite directions....

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