Blog: Video Trends

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Brand Awareness Is The Other Side Of Fandom

Tim Mulligan

7 Nov 2017

game of thrones

HBO

Online video

One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA , is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is...

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