video streaming blog by MIDiA Research

Blog: video streaming

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Podcasts

video streaming

video podcasts

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg...

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Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

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The Last of Us – when games meet video

Sam Griffin

26 Jan 2023

video streaming

HBO Max

The Last of Us

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

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Why Disney’s Encanto is a cross-generational success

Ashleigh Millar

14 Feb 2022

Disney+

TikTok

SVOD

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated...

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The internationalisation of content: What it means when local goes global

Hanna Kahlert

8 Dec 2021

internationalisation

content

podcast

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent...

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The rise of the silver streamer

Tim Mulligan

11 May 2021

Silver Streamer

55+

video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and...

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Beyond Consumption: A New Era for Entertainment

Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent...

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Film Studios Pause Production; Is This the New Era of Anime?

Hanna Kahlert

26 Mar 2020

animated content

animated film

anime

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently...

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Post-Peak Attention and the Case for Micropayments

Zach Fuller

9 Dec 2019

Blockchain

Innovation

Media

Success in new business paradigms involves wasting what is abundant to capture what is scarce. The Industrial Revolution did this by taking advantage of technologies that used the finite resource of human...

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New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Media

Mobile content

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom,...

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Hulu Takes Aim At Netflix

Tim Mulligan

25 Jan 2019

hulu

Netflix

Online video

From February 26 th , Hulu, currently the number three subscription video on demand (SVOD) service in the US, will reduce its ad-supported offering from $7.99 to $5.99. This comes one week after Netflix...

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Twitch To Start Live Streaming Minor League Basketball

Karol Severin

14 Dec 2017

Amazon

Games

live streaming

NBA’s G League will be the first official sports league to start a streaming channel on Twitch, starting this Friday. It will offer live streaming of up to six games per week and offer viewers chatroom...

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Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

Netlfix

Online video

SVOD

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber...

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SeeSo Continues The Trend Towards Video Fragmentation

Tim Mulligan

28 Oct 2015

Comcast

NBC Universal

Online video

The beta launch of SeeSo by Comcast owned NBC Universal this December represents a further fragmentation of the Pay TV world as the big players look to diversify and survive the consumer tsunami wrought...

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