Blog: video podcasts

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Rutger Rosenborg

21 Nov 2024

Podcasts

video podcasts

Spotify

In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the...

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Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Podcasts

Video streaming

video podcasts

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg...

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From X to Instagram, the line between social video and podcasts is blurring

Rutger Rosenborg

3 Jul 2024

Podcasts

Social media

Social video

As the podcast industry wakes up to the fact that video podcasts are growing –– and fast –– MIDiA’s 2024-2030 podcast forecasts confirm the source of much of that growth: YouTube. YouTube video...

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Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

Rutger Rosenborg

12 Jun 2024

Podcasts

video podcasts

Spotify

In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and...

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Will 2024 be the year of podcast unbundling?

Rutger Rosenborg

21 Dec 2023

Podcasts

spotify podcasts

Spotify

Before Spotify, YouTube, and Netflix disrupted music and video, bundled consumption helped drive profitability. From albums to TV networks, consumer preferences were largely dictated by the bundle, allowing...

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Authenticity is at the heart of the video podcast

Ben Woods

31 May 2023

video podcasts

broadcast news

Sky News

Video and audio platforms have been equally aggressive when treading upon each others’ turf. The platform flexibility of smartphones and smart TVs has created the opportunity for entertainment companies...

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YouTube’s podcast push raises the question: what actually is a podcast?

Annie Langston

18 May 2023

Spotify

YouTube

TikTok

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

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Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Annie Langston

30 Nov 2022

Spotify

gen z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

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Not just music: How TikTok could enter the podcast market

Annie Langston

2 Nov 2022

TikTok

Podcasts

gen z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

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Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

Social media

Twitter

YouTube

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

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