Blog: video Advertising

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Audio is not enough: Why audio platforms and creators are betting on video

Rutger Rosenborg

8 May 2024

Podcasts

audiobooks

subscription video on demand

Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media...

min read

Altered Carbon: Tracking Fandom into the Future

Hanna Kahlert

6 Mar 2020

Altered Carbon

baby yoda

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

min read

Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

Ad Supported

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

min read