Video blog by MIDiA Research

Blog: Video

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Are social platforms losing the next generation to Roblox and Fortnite?

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Ben Woods

15 Nov 2024

Unpacking social media strategy is now part and parcel of any election postmortem. From Elon Musk’s ownership of X to Donald Trump’s use of creators to target Gen Z men, understanding social’s role...

min read

How creator hardware companies can adapt to AI’s new creative lane

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Ben Woods

7 Nov 2024

Product Strategy

creator hardware

Companies building creator hardware are used to disruption. The last seismic shift came in the shape of the smartphone. Mass market point-and-shoot cameras were met with an existential crisis when lenses...

min read

When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms

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Ben Woods

31 Oct 2024

Creator Economy

It made for a curious sight: the US senator Bernie Sanders discussing the upcoming election with Sykkuno , a creator whose digital identity is an anime inspired demi human with cat ears. These two worlds...

min read

Want to monetise generative AI tools effectively? Then make them safe for creators

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Ben Woods

17 Oct 2024

Creator Economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos...

min read

AI’s creator economy revolution will accelerate if it can join the dots

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Ben Woods

11 Oct 2024

Creator Economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

min read

Unpacking AI’s threat to video creator hardware

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Ben Woods

4 Oct 2024

Creator Economy

video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption...

min read

Conference season shows video industry sharpening the focus on interactive content and AI tools

Cover image for Conference season shows video industry sharpening the focus on interactive content and AI tools

Ben Woods

26 Sep 2024

Creator Economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes...

min read

The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator Economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

min read

The battle has begun to own the creator through all-encompassing ecosystems

Cover image for The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator Economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

min read

Understanding creators to harness the monetisation opportunities

Cover image for Understanding creators to harness the monetisation opportunities

Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite...

min read

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

min read

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

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Ben Woods

15 Aug 2024

Adobe Premiere Pro

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

min read

The video creator economy’s challenge: not all creators want to pay for editing tools

Cover image for The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

video creator tools

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

min read

Will video editing tools still dominate in a world of AI video creation?

Cover image for Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

AI video generators

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

min read

MIDiA launches video creator economy vertical as AI delivers transformative growth

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Ben Woods

11 Jul 2024

Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes...

min read

Why the ‘New Paramount’ is placing AI creation at is core

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Tim Mulligan

9 Jul 2024

Yesterday, Skydance Media CEO David Ellison outlined hisvision for Paramount Global as a rebooted technology-media hybrid company .This follows on from Paramount finally agreeing to merge with Ellison’s...

min read

Hardware’s AI moment will help video creators do more with less

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Ben Woods

3 Jul 2024

video creator tools

video production

It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked...

min read

The end of the debate: Why streaming TV and politics no longer mix

Cover image for The end of the debate: Why streaming TV and politics no longer mix

Tim Mulligan

2 Jul 2024

Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters,...

min read

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Cover image for The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

min read

Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Cover image for Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Tim Mulligan

25 Jun 2024

Netflix’s shift towards ads was underpinned by a strategic assumption that it could justifiably command ad rates at nearly twice the market average. However, two years of its Basic with Ads service has...

min read

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