value proposition blog by MIDiA Research

Blog: value proposition

DAZN launches globally with advent calendar offering of boxing contests

Blog post by Alistair Taylor

3 Dec 2020

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its...

Foxtel, diversifying for reach, launches freemium Kayo service

Blog post by Alistair Taylor

28 Oct 2020

foxtel

News Corporation

Kayo

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers...

NBCUniversal hopes to draw level with Premier League move

Blog post by Alistair Taylor

15 Jul 2020

Video

Sports

Covid-19

With Comcast’s NBCUniversal-owned Peacock launching today (July 15th), sports fans will be excited ahead of NBCU’s repositioning of its English Premier League (EPL) rights, giving paying subscribers...

The Battle Down Under

Blog post by Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive...

Self-Isolation: DAZN Concedes to COVID-19

Blog post by Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

asset class

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled...

Olympics Postponement: The Sports Media Landscape of COVID-19

Blog post by Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented...

Can BT Lay the Smackdown on Its Rivals?

Blog post by Alistair Taylor

3 Jan 2020

addressable audience

broadcast

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure...

Amazon One - Family Christmas Nil

Blog post by Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The...

BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Blog post by Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning...

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

Battle of the Docuseries: Who Mirrored Who?

Blog post by Alistair Taylor

13 Jun 2019

addressable audience

All or Nothing

capital

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s...

Fox News to ‘New Fox’: What is Left After Disney Deal

Blog post by Alistair Taylor

1 Apr 2019

cbs

disney

Equity stake

On the 20th March 2019 , The Walt Disney Company’s acquisition of Rupert Murdoch’s 21 st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s...

DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Blog post by Alistair Taylor

17 Jan 2019

Bundesliga

D-Day

DAZN

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest...

Knockout Blow For Eleven Sports?

Blog post by Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

BBC

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators....

Sky Shows Hand With Bid For Scottish Football TV Rights

Blog post by Alistair Taylor

12 Nov 2018

assets

broadcast rights

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next block of rights, starting...

Sky and BT announce long term partnership for cross-supply of content

Blog post by Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership...

DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Blog post by Alistair Taylor

25 Jul 2018

AT&T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples...

Can Eleven Sports Disrupt the UK Sports Video Landscape?

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring...