Blog: US

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

What got you here won’t get you there: how Spotify built a new business

Mark Mulligan

17 Jan 2025

Business Strategy

Spotify

Streaming

Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only...

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Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social

Hanna Kahlert

15 Jan 2025

Business Strategy

Facebook

TikTok

The news cycle leaves no room to draw breath as strategic pivots and Supreme Court hearings come thick and fast. Changes are afoot – and they paint a very different picture of the digital landscape of...

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Why social media regulation could be a boost for the creator economy

Hanna Kahlert

26 Nov 2024

TikTok

social media

platforms

TikTok’s future hangs in the balance, with its January deadline to find a new owner fast approaching beneath the oversight of a new, and unpredictable, US administration. President Trump originally tried...

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Welcome to the world of digital autarky

Tim Mulligan

8 Jul 2020

Video

autarky

TikTok

2020 has thus far proved to be a year of unexpected disruption across business and the geo-political landscape as the international order adapts to the global pandemics and rising nationalism.The post...

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US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

cord cutting

cord shaving

Media

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD)...

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Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

Ad Supported

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

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MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Mark Mulligan

8 Feb 2016

cd buyers

cd sales

Chart Of The Week

As much as we may be in the era of streaming, nearly half of recorded music revenue globally is still derived from physical sales, with the CD making up the vast majority of that. So, for all the understandable...

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MIDiA Data Point Of The Day: US Video Users

Mark Mulligan

27 Nov 2015

Amazon Prime

Data Point Of The Day

Netflix

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology...

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