Blog: Unity

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Why smart TVs are the new frontline in interactive ads

Tim Mulligan

21 Nov 2023

Online video

roku

Unity

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional...

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Unity’s pricing is a symptom, not the cause of tougher times ahead for the games industry

Karol Severin

14 Sep 2023

Unity

game developers

consolidation

Earlier this week, Unity announced that from 2024 it will start charging developers for the number of downloads / installs of their games. Developers unsurprisingly threw their proverbial toys out of the...

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