Uncategorised blog by MIDiA Research

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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why go90 Is Where It Is

Tim Mulligan

2 Feb 2017

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement...

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Quick Take: Twenty-First Century Fox Makes Its Move on Sky

Tim Mulligan

9 Dec 2016

Today’s announcement of the tender offer by Twenty-First Century Fox to buy up the remainder of Sky Plc which it doesn’t currently own could be one of the most pronounced outcomes of Brexit for the...

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Sony Downgrade Playstation VR Sales Projections – What Next for VR?

Zach Fuller

2 Dec 2016

Following a much-hyped global release only a few months ago, Sony announced earlier this week they were downgrading their Playstation VR sales projections for 2016. Although many had predicted earlier...

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Netflix Flexes Its Licensing Muscle

Tim Mulligan

1 Dec 2016

The announcement yesterday that Netflix is going to allow TV and movie downloads for offline viewing is a seismic moment for TV generally not just SVOD (subscription video on demand) services in particular....

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Quick Take: HTC’s VR Arcade Revival

Zach Fuller

4 Nov 2016

Facebook virtual reality

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points...

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Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Zach Fuller

25 Oct 2016

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile...

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Can NBA in Virtual Reality Avoid 3D TV’s Fate?

Zach Fuller

24 Oct 2016

US Sports fans will begin to see the fruits of the highly anticipated partnership between Next VR and Fox Sports this NBA season, following the announcement that the network will begin broadcasting one...

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Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber...

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Music Messaging Apps: Music Consumption Will Never Quite Be The Same Again

Mark Mulligan

17 Oct 2016

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed...

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Quick Take: Can Viveport Be the App Store of VR?

Zach Fuller

30 Sep 2016

Viveport, the online store of the HTC Vive VR headset, launches today in 30 countries with a selection of around about 60 titles across the entire pantheon of VR content - from sports to education and...

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Why Oculus Rift Will Struggle in its UK Launch

Zach Fuller

22 Sep 2016

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week....

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Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically...

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Will Broadcast News in VR Bring a New Wave of The CNN Effect?

Zach Fuller

26 Aug 2016

With CNN and Next VR announcing they will be broadcasting on October 13th the first ever live-streamed news event, it brings to mind the implications of the last revolutionary shift in broadcast news:...

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Is Virtual Reality A Partial Answer To Ad-Blocking?

Tim Mulligan

25 Aug 2016

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click...

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Why Microsoft Has Acquired A Live Game Streaming Platform

Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running...

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The Voice Comes To Snapchat

Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...

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Facebook, India And The Video Download Test

Tim Mulligan

11 Jul 2016

emerging markets

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial...

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Why HTC's 10,000 VR Kiosks in China Could Change the Course of VR

Zach Fuller

8 Jul 2016

HTC have announced they will be delivering over 10,000 pop-up VR kiosks or ‘Experience Sites’ in public places all around China. More than a publicity stunt, the move could prove significant not just...

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Facebook’s DeepText Sees And Learns From Everything You Write

Karol Severin

3 Jun 2016

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20...

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Virtual Reality And Scripted Drama

Tim Mulligan

13 May 2016

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of...

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