Ubisoft blog by MIDiA Research

Blog: Ubisoft

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Collector’s editions are becoming a backdoor for monetising early access

Rhys Elliott

17 Apr 2024

xbox

xbox game pass

Ubisoft

Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via...

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Why Netflix is doubling down on strengthening its media fusion IP moat

Tim Mulligan

14 Sep 2022

commissioning

retention

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s...

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Ubisoft+ is coming to Xbox as shifts in distribution continue

Karol Severin

6 Jan 2022

Ubisoft

xbox

games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox...

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Karol Severin

17 May 2021

Ubisoft

free to play

f2p

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone...

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