Twitch blog by MIDiA Research

Blog: Twitch

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

How gamers are levelling up the podcast market

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Blog post by Annie Langston

10 May 2023

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment...

New content is not the only answer for creators

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Blog post by Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

Community and influencers are poised to lead a video monetisation revolution

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Blog post by Ben Woods

18 Apr 2023

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are...

The great monetisation reset

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Blog post by Tim Mulligan

6 Apr 2023

Kerv Interactive

2023 is shaping up to be an inflection point for video. The initial wave of streaming disruption is maturing and recalibrating to reflect a new period of adjustment to the new normal of slowing subscriber...

Sports broadcasting is ripe for disruption…and creators know it

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Blog post by Ben Woods

4 Apr 2023

The former Barcelona footballer Gerard Pique made a surprising claim last month (March 2023). To promote his Twitch football channel, the Kings League, the retired centre back unfurled a giant banner in...

MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

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Blog post by Ben Woods

30 Mar 2023

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

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Blog post by Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

YouTube’s one-stop shop offers a salvation to creator burn-out

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Blog post by Ben Woods

12 Jan 2023

creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

Twitch can fight the digital advertising downturn with Guest Star

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Blog post by Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

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Blog post by Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

Will PlayStation Tournaments deliver on Sony’s hopes?

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Blog post by Perry Gresham

9 Dec 2022

competitive gaming

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

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Blog post by Ben Woods

15 Nov 2022

creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

Twitch and YouTube are poised for disruption in the video game advertising explosion

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Blog post by Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

Why interactive engagement must become a new frontline in video streaming

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Blog post by Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

Time for a metaverse reality check

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Blog post by Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

Major label revenue surged in 2021, but what does that mean?

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Blog post by Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,...

Creator tools are changing the power dynamic of audiences and platforms

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Blog post by Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

From creator tools to commercial tools

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Blog post by Kriss Thakrar

1 Jul 2021

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future...

Is gaming the solution to sports’ Gen Z problem?

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Blog post by Alistair Taylor

8 Mar 2021

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

Why the NFL is targeting ‘cord-nevers’

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Blog post by Alistair Taylor

14 Jan 2021

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

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