Blog: TV

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How streaming platforms are adapting in the race for affordable content

Cover image for How streaming platforms are adapting in the race for affordable content

Rutger Rosenborg

19 Feb 2025

Business Strategy

Music is expensive – not for consumers, but for companies who have to license music copyrights from rightsholders. It is a large reason Spotify did not have a full year of profitability until 2024 ....

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DeepSeek and Rednote signal the dawning era of APAC

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Hanna Kahlert

29 Jan 2025

Business Strategy

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

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AI, dead internet theory, and why analogue is a future-proof business strategy

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Hanna Kahlert

8 Oct 2024

analogue revival

The internet is abuzz over Google NotebookLM’s eerily realistic-sounding podcasts. Last week, MIDiA wrote about how it will disrupt primarily information-driven podcasting, rather than entertainment...

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Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

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Why podcasts may have more in common with TV than radio

Cover image for Why podcasts may have more in common with TV than radio

Rutger Rosenborg

25 Jan 2024

Television is really a nebulous format. From serialised mysteries to talk shows and stand-up comedy to educational documentaries, the format spans a wide range of content on a wide range of delivery mechanisms,...

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Podcasts are fuelling TV hits — will this help audio listenership?

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Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

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Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Cover image for Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Alistair Taylor

6 Aug 2020

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live...

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The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Cover image for The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Mark Mulligan

27 Mar 2020

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

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Altered Carbon: Tracking Fandom into the Future

Cover image for Altered Carbon: Tracking Fandom into the Future

Hanna Kahlert

6 Mar 2020

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

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Here’s Why Apple Just Killed Off iTunes

Mark Mulligan

4 Jun 2019

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing...

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would...

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

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Mark Mulligan

17 Apr 2019

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions...

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2019—The Year The Traditional TV Ratings System Finally Crumbles

Tim Mulligan

2 Jan 2019

2019 has only just begun andalready the traditional world ofthe TV ratings has sustained a heavy blow with US TV Network CBS not renewing its Nielsen contract into 2019. This is a significant blow in both...

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled...

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Apple, The Culver Studios And The Importance Of Content

Tim Mulligan

4 Sep 2017

The Financial Times has reported that Apple is planning to acquire The Culver Studios, a complex of film-making buildings in LA next to where Sony Pictures is based. The Culver Studios has a long history...

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Virtual Reality And Scripted Drama

Tim Mulligan

13 May 2016

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of...

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MIDiA Chart Of The Week: Netflix Leads Format Innovation

Cover image for MIDiA Chart Of The Week: Netflix Leads Format Innovation

Mark Mulligan

22 Dec 2015

Chart Of The Week

Chart Of The Week

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old...

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Netflix Gets Ready To Disrupt TV Commissioning In 2016

Tim Mulligan

10 Dec 2015

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will...

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Why The Novel Is A Key Component Of The Multi Media Landscape

Tim Mulligan

16 Oct 2015

Perhaps the most revealing comment at MIPCOM 2015 was the one made by Nick North, the BBC Director of Audiences. He stated, that he was more concerned about losing the attention of young viewers distracted...

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Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance....

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