Blog: touring

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Can Swift and Beyoncé save the economy? What the data says about music tourism

Tatiana Cirisano

10 Aug 2023

live music

touring

beyonce

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

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How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

live music

touring

live audiences

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

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Right place, right time: Taylor Swift's track to the first $1 billion tour

Tatiana Cirisano

29 Jun 2023

taylor swift

Record labels

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

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How touring pits artists against their own fans

Tatiana Cirisano

6 Dec 2022

live music

touring

pandemic

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

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The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Tatiana Cirisano

27 Apr 2022

live music

live nation

touring

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other...

min read