Blog: TikTok - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Facebook versus TikTok – a tale of two diverging social apps

Richard Broadhurst

14 Apr 2022

Social video

Social media

Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies...

min read

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Hanna Kahlert

30 Mar 2022

meme

cake

Netflix

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

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Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

TikTok

Social media

Creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

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Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

Social media

TikTok

digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news...

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Why Disney’s Encanto is a cross-generational success

Ashleigh Millar

14 Feb 2022

Disney+

TikTok

SVOD

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated...

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Why Instagram is climbing aboard the subscription bandwagon

Ashleigh Millar

21 Jan 2022

Instagram

Subscriptions

Patreon

Meta has announced that, following the success that came from its ‘fan subscriptions’ (now called ‘Subscriptions’) trial in June 2020, it will be testing the subscription model on Instagram via...

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Major label revenue surged in 2021, but what does that mean?

Mark Mulligan

7 Jan 2022

Major labels

Streaming

music revenues

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,...

min read

2022 will be a reckoning point for cultural value in digital entertainment

Hanna Kahlert

5 Jan 2022

NFT

Niche

publishing

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have...

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Subliminal marketing in the social era

Ashleigh Millar

10 Dec 2021

TikTok

music marketing

Media & Marketing

Our millennial readers might recall the days of their first email accounts – back in the nineties and noughties – when their friends would send them chain mail with the threat of some ghoulish creature...

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Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

TikTok

social music

Music

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

min read

Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

Gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

min read

Why making memes with creator tools is the new music industry

Kriss Thakrar

25 Oct 2021

Creator tools

User generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

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The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Hanna Kahlert

7 Oct 2021

Social media

TikTok

Facebook

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition...

min read

Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

min read

Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

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Can Spotify break out of its lane?

Mark Mulligan

13 Aug 2021

Spotify

TikTok

YouTube

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021...

min read

Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music

social music app

Facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

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The record labels are weaning themselves off their Spotify dependency

Mark Mulligan

6 Aug 2021

Spotify

Streaming

TikTok

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s...

min read

Spotify and music listening 10 years from now

Mark Mulligan

23 Jul 2021

Streaming

music listening

Spotify

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within...

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