TikTok blog by MIDiA Research

Blog: TikTok - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

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Annie Langston

30 Nov 2022

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

min read

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

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Ben Woods

29 Nov 2022

Content Creators

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

min read

What Elon's Twitter means for music

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Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

min read

The record labels’ TikTok opportunity cost

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Tatiana Cirisano

22 Nov 2022

Music Streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

min read

Is Mastodon the beginning of the social platform revolution?

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Hanna Kahlert

9 Nov 2022

social platform

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

min read

The cost of music streaming just went up — here is what must come next

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Tatiana Cirisano

3 Nov 2022

Music Streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

min read

Not just music: How TikTok could enter the podcast market

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Annie Langston

2 Nov 2022

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

min read

The music industry needs a new format

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Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

min read

TikTok Music could change the game

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Mark Mulligan

14 Oct 2022

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

min read

YouTube's secret weapon for overtaking Spotify

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Tatiana Cirisano

22 Sep 2022

Creator Economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

min read

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

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Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of...

min read

Andrew Tate, the manosphere and social media platform responsibility

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Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the...

min read

What happens when content supersedes the creator?

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Tatiana Cirisano

25 Aug 2022

Creator Economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

min read

Podcast discovery is getting a TikTok facelift

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Annie Langston

18 Aug 2022

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

min read

What happens when every platform has different top artists? Hint: it may be a good thing

Cover image for What happens when every platform has different top artists? Hint: it may be a good thing

Tatiana Cirisano

10 Aug 2022

fragmented fandom

Consumer Behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

min read

TikTok Music: Here is what it would mean for you

Cover image for TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

Music Streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

min read

A counterculture music industry is emerging — welcome to the platform era

Cover image for A counterculture music industry is emerging — welcome to the platform era

Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

min read

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Cover image for TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Hanna Kahlert

1 Jun 2022

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

min read

The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too

Tatiana Cirisano

26 May 2022

Content Creators

Creator Economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

min read

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