Blog: TikTok - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

What music could gain from social platform subscriptions

Cover image for What music could gain from social platform subscriptions

Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

min read

Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

Cover image for Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

min read

Why YouTube should disrupt streaming TV’s love affair with TikTok

Cover image for Why YouTube should disrupt streaming TV’s love affair with TikTok

Ben Woods

28 Sep 2023

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to...

min read

Cannibalisation is inevitable for YouTube as the attention economy bites

Cover image for Cannibalisation is inevitable for YouTube as the attention economy bites

Ben Woods

13 Sep 2023

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

min read

BlackPink, superfans and the video game threat to social video and streaming TV

Cover image for BlackPink, superfans and the video game threat to social video and streaming TV

Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

min read

Up close and personal: when the algorithm goes too far

Cover image for Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

min read

Snap’s attempt to be the real creator-focused MVP

Cover image for Snap’s attempt to be the real creator-focused MVP

Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour...

min read

Will ByteDance build the first cultural graph for music recommendations?

Cover image for Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

min read

Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Cover image for Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

min read

Social platforms are going niche: the end of copycat features

Cover image for Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

min read

As Spotify's door closes on Soundtrap, another opens

Cover image for As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

min read

A new era of music fluidity is here

Cover image for A new era of music fluidity is here

Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

min read

YouTube’s podcast push raises the question: what actually is a podcast?

Cover image for YouTube’s podcast push raises the question: what actually is a podcast?

Annie Langston

18 May 2023

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

min read

Social content platforms are set to compete with everything in entertainment

Cover image for Social content platforms are set to compete with everything in entertainment

Hanna Kahlert

17 May 2023

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

min read

BeReal: The app’s missed entertainment-fandom opportunity

Cover image for BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

min read

Live streams won’t steal ticket sales, but social just might

Cover image for Live streams won’t steal ticket sales, but social just might

Tatiana Cirisano

18 Apr 2023

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

min read

Music streaming’s looming generational blind spot

Cover image for Music streaming’s looming generational blind spot

Tatiana Cirisano

6 Apr 2023

Music streaming

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on...

min read

Why TikTok and the future of social is now on trial

Cover image for Why TikTok and the future of social is now on trial

Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

min read

Swift and Healy set the tone for live music in the 2020s

Cover image for Swift and Healy set the tone for live music in the 2020s

Ashleigh Millar

23 Mar 2023

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

min read

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Cover image for Why TikTok is pushing YouTube into becoming the digital version of broadcast

Hanna Kahlert

15 Mar 2023

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

min read

‹
1
2
3
4
5
6
7
8
9
›

Showing 61 to 80 of 165 results.