Blog: TikTok

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Craft versus character: the equation the music industry needs to fix

Cover image for Craft versus character: the equation the music industry needs to fix

Mark Mulligan

18 Feb 2025

I recently wrote about the unflattening of music :how creativity, craft, and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side...

min read

How PlayStation broke its hardware and active user records in Q4

Cover image for How PlayStation broke its hardware and active user records in Q4

Rhys Elliott

13 Feb 2025

Business Strategy

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation...

min read

Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

Cover image for Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

Tatiana Cirisano

7 Feb 2025

The word “bootleg” has long left a bad taste in brands’ mouths. Quite literally defined as “illicit goods,” these unauthorised versions or replications of clothes, handbags, concert tees, and...

min read

The case for anti-scale

Cover image for The case for anti-scale

Tatiana Cirisano

30 Jan 2025

Business Strategy

Go big or go home. More is more. All or nothing. Move fast and break things. Such adages have been the foundations of Western entertainment business for decades, and understandably so, because these models...

min read

The unflattening of music

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Mark Mulligan

30 Jan 2025

Cultural trends

[This post builds on two other recent MIDiA posts: Background music and What got you here ] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the...

min read

Jersey club in Berlin | Behind the scenes and sounds of 2025

Cover image for Jersey club in Berlin | Behind the scenes and sounds of 2025

Kriss Thakrar

29 Jan 2025

Audience Insight

Cultural trends

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

min read

DeepSeek and Rednote signal the dawning era of APAC

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Hanna Kahlert

29 Jan 2025

Business Strategy

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

min read

Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Cover image for Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Tatiana Cirisano

22 Jan 2025

Audience Insight

Cultural trends

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

min read

Instagram Edits: the CapCut clone targeting TikTok’s turmoil

Cover image for Instagram Edits: the CapCut clone targeting TikTok’s turmoil

Ben Woods

22 Jan 2025

Product Strategy

As TikTok grappled with its blackout on Sunday, Instagram chief Adam Mosseri took the opportunity to up the ante with one of his biggest rivals. Targeting TikTok’s 170 million US users, Mosseri revealed...

min read

Ban or no ban, what comes next for TikTok creators?

Cover image for Ban or no ban, what comes next for TikTok creators?

Hanna Kahlert

22 Jan 2025

Marketing Strategy

The TikTok ban saga continues. The official date of the ban saw the app go dark in the US and Canada, replaced by a notice that the law had come into effect. However, only a few hours later, the app came...

min read

The podcast listener journey reveals a desire for human connection

Cover image for The podcast listener journey reveals a desire for human connection

Rutger Rosenborg

21 Jan 2025

Audience Insight

As the global podcast industry zeros in on video – especially social video – one overlooked discovery source has never really gone away: word of mouth. Despite a format that was born to be digital,...

min read

Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social

Cover image for Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social

Hanna Kahlert

15 Jan 2025

Business Strategy

The news cycle leaves no room to draw breath as strategic pivots and Supreme Court hearings come thick and fast. Changes are afoot – and they paint a very different picture of the digital landscape of...

min read

How a US TikTok ban could accelerate the rise of the Global South

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Tatiana Cirisano

9 Jan 2025

Amid a flurry of year-end lists released last month, TikTok published a ranking of the platform’s most popular songs. While US music executives have been busy considering how a potential TikTok ban could...

min read

A regulation-heavy year for social looms in 2025

Cover image for A regulation-heavy year for social looms in 2025

Hanna Kahlert

17 Dec 2024

Product Strategy

The UK’s communications regulator, Ofcom, has published guidelines around the Online Safety Act, warning that most social platforms are not adequately meeting standards. Sites that fail to comply can...

min read

Australia bans social media for under-16s: the first domino towards a new digital world?

Cover image for Australia bans social media for under-16s: the first domino towards a new digital world?

Hanna Kahlert

3 Dec 2024

age restriction

australia social media ban

Australia has just approved groundbreaking social media regulation that bans users under 16 from accessing platforms like Snapchat, TikTok, Facebook, and X. This under-16 social media ban is the first...

min read

Why social media regulation could be a boost for the creator economy

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Hanna Kahlert

26 Nov 2024

TikTok’s future hangs in the balance, with its January deadline to find a new owner fast approaching beneath the oversight of a new, and unpredictable, US administration. President Trump originally tried...

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Are consumers ready for TikTok’s AI acceleration?

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Ben Woods

21 Nov 2024

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series...

min read

The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms

Cover image for The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms

Hanna Kahlert

19 Nov 2024

Twitter clones have proliferated since Elon Musk first bought and renamed the platform to X in 2022. Despite a lot of buzz around platforms like Mastodon and BlueSky, none have seemed to capture a significant...

min read

Are social platforms losing the next generation to Roblox and Fortnite?

Cover image for Are social platforms losing the next generation to Roblox and Fortnite?

Ben Woods

15 Nov 2024

Unpacking social media strategy is now part and parcel of any election postmortem. From Elon Musk’s ownership of X to Donald Trump’s use of creators to target Gen Z men, understanding social’s role...

min read

Ofcom, Elon Musk, and the future of the social platform marketplace

Cover image for Ofcom, Elon Musk, and the future of the social platform marketplace

Hanna Kahlert

30 Oct 2024

Social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

min read

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