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Blog: TBS

Is YouTube MLB’s Answer to Tap into Younger Audience?

Cover image for Is YouTube MLB’s Answer to Tap into Younger Audience?
Blog post by Alistair Taylor
29 Jul 2019
baseball
cable consumption
Channel 4
On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...
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