taylor swift blog by MIDiA Research

Blog: taylor swift

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Can Swift and Beyoncé save the economy? What the data says about music tourism

Blog post by Tatiana Cirisano

10 Aug 2023

live music

touring

beyonce

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

Right place, right time: Taylor Swift's track to the first $1 billion tour

Blog post by Tatiana Cirisano

29 Jun 2023

taylor swift

record labels

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

Live streams won’t steal ticket sales, but social just might

Blog post by Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

Swift and Healy set the tone for live music in the 2020s

Blog post by Ashleigh Millar

23 Mar 2023

taylor swift

the 1975

Marketing

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Midnights: modern-day music marketing 101

Blog post by Ashleigh Millar

27 Oct 2022

taylor swift

community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

Music is not a level playing field — it is a field of all levels

Blog post by Tatiana Cirisano

18 Aug 2022

Music Streaming

music fandom

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...

Taylor Swift and the changing tide of artist power

Blog post by Hanna Kahlert

16 Feb 2021

Music

Media and Marketing

Cultural Trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership....

Take Five (the big five stories and data you need to know) August 23rd 2019

Blog post by Mark Mulligan

23 Aug 2019

Apple TV

Games

google chrome

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings...

Big Machine (Inadvertently) Just Did a Promo Ad for Label Services Deals

Blog post by Mark Mulligan

1 Jul 2019

Amuse

awakl

Bandcamp

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a ‘brilliant’...

Creator Support: A New Take on User Centric Licensing

Blog post by Mark Mulligan

26 Apr 2019

Amuse

artist streaming income

artists

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored the...

Taylor Swift, Label Services and What Comes Next

Blog post by Mark Mulligan

22 Nov 2018

#MERKY

ADA

Billy Bragg

Taylor Swift has done it again, striking a deal with UMG that includes a commitment from the world’s largest label group to share proceeds from Spotify stock sales with artists, even if they are not...

MIDiA Data Point Of The Day: Download Buyers

Blog post by Mark Mulligan

16 Dec 2015

adele

Apple

Data Point Of The Day

The standout sales success of Adele over recent week has many permutations, not least of which is the keen reminder that many millions of people still buy downloads and CDs. The streaming transition continues...

Quick Take: Taylor Swift, Apple Music And The Search For Exclusives

Blog post by Mark Mulligan

14 Dec 2015

adele

apple music

BBC

Taylor Swift just announced that Apple Music will be the exclusive streaming partner of her latest live film ‘The 1989 World Tour Live’ which includes alongside footage of the performances, back stage...