Blog: take two interactive

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

New research: What do gamers really think about generative AI in games?

Rhys Elliott

9 Jan 2025

take two interactive

Generative AI

Fandom

New year, new research! We capped off 2024 by asking a representative sample of gamers [n=6,300] how they feel about developers using generative AI to make games (and how it affects purchasing decisions)....

min read

GTA 6 will solidify gaming's role at the heart of entertainment

Rhys Elliott

24 May 2024

take two interactive

grand theft auto vi

grand theft auto

Move aside, Barbenheimer and Taylor Swift. The decade’s defining moment in entertainment is coming. Grand Theft Auto ( GTA) VI is due to launch in autumn 2025, and it's set to be entertainment’s biggest...

min read

Take-Two acquires Gearbox as cross entertainment synergies ramp up

Karol Severin

28 Mar 2024

take two interactive

gearbox

embracer

We have barely made it to the end of the first calendar quarter of 2024 and MIDiA’s prediction about a $100 million+ acquisition in the games industry has panned out. Take-Two Interactive (Take-Two)...

min read

Time for diversification for Take-Two as it bids to acquire Zynga

Karol Severin

12 Jan 2022

take two interactive

Zynga

acquisition

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well...

min read

WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Alistair Taylor

12 Nov 2020

WWE

World Wrestling Entertainment

covid

WWE’s Q3 2020 results provide a fascinating insight into how a live event-focused entertainment business has successfully navigated a global pandemic. In its financials for the quarter , WWE saw a 19%...

min read

Why Take-Two Interactive does not need to adopt games subscriptions yet

Karol Severin

10 Nov 2020

take two interactive

games subscriptions

Take-Two Interactive (T2) reported quarterly results, with revenue dipping slightly, but profitability improving. On the call, T2 reiterated scepticism over the future of the games subscription models....

min read

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner...

min read

Can the NBA Capture the ‘Cord-Nevers’?

Alistair Taylor

8 Mar 2019

Audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five...

min read

Why Amazon could become the ESPN of future E-sports coverage

Tim Mulligan

16 May 2018

Amazon

ESPN+

NBA

Last month’s NBA 2K partnership announcement between Take Two Interactive (the publisher for the NBA 2K video game) and Twitch to livestream all the new NBA 2K league on its platform was yet another...

min read

Quick Take: How E-sports Video Partnerships Help Tech Majors In The Sports Wars

Karol Severin

20 Apr 2018

e-sports

esports

NBA

In December, we wrote about a deal that brought the NBA’s G League (minor league) live matches to Twitch. Now Twitch’s focus on basketball is about to extend further, though this time it will be through...

min read