SVOD blog by MIDiA Research

Blog: SVOD - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Netflix Is Now A Truly International Player

Tim Mulligan

23 Jan 2018

Streaming Video

In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international...

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The Sports Bubble and What It Means For TV

Cover image for The Sports Bubble and What It Means For TV

Tim Mulligan

4 Jan 2018

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

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Has The SVOD Killer Arrived?

Tim Mulligan

14 Nov 2017

In 2014 ESPN had 95 million subscribers and its $10.8 billion in revenues accounted for 25.7% of Walt Disney Co’s $40.2 billion revenue. In 2015, ESPN lost three million subscribers and this 3% decline...

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Brand Awareness Is The Other Side Of Fandom

Tim Mulligan

7 Nov 2017

game of thrones

One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA , is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is...

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Game of Thrones Is Not The Most Popular TV Show

Cover image for Game of Thrones Is Not The Most Popular TV Show

Tim Mulligan

27 Oct 2017

game of thrones

The TV industry is currently undergoing a period of disruption as profound as what the music industry experienced in the first decade of this millennium, and it has all been led by the streaming revolution....

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Pay-TV Cord-cutting Versus Savvy SVOD Switchers

Cover image for Pay-TV Cord-cutting Versus Savvy SVOD Switchers

Tim Mulligan

16 Oct 2017

Content Budgets

The news last Thursday about AT&T’s 390,000 pay-TV subscriber losses in the third quarter of 2017 are a salient reminder of the winds of change currently sweeping through the traditional video industry....

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The Emerging Video Content Bubble

Tim Mulligan

9 Oct 2017

For the TV industry, the current period of video content spending is a golden era. Content budgets are the highest they have ever been, as are revenues for the top 22 global TV networks. However, the video...

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Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Cover image for Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Tim Mulligan

28 Sep 2017

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from...

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Mayweather, McGregor and the Changing of the Guard In Premium Sports

Tim Mulligan

1 Sep 2017

Saturday August 26th saw the biggest prize fight in combative sports history, with unbeaten world welterweight champion Floyd Mayweather in a boxing match against Ultimate Fighting Championship (UFC) fighter...

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Why The Creator Of Scandal Has Found A Home In Netflix

Tim Mulligan

15 Aug 2017

How to get Away with Murder

Shonda Rhimes is now a ‘Netflixer’, in the words of Netflix’s chief content officer Ted Sarandos. Rhimes is renowned for being the creator of hit shows such as Grey’s Anatomy and Scandal , which...

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Iflix And The Emerging Market Opportunity For Video

Tim Mulligan

9 Aug 2017

Subscription video service Iflix yesterday announced that it had secured $133 million in a new round of funding. It brings the total investment in the company to date to $298 million. Iflix was launched...

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Apple, Eros And The Billion Dollar Content Play

Tim Mulligan

8 Aug 2017

emerging markets

On August 7th the Economic Times ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly...

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Why Netflix Is A Next Generation Network And Why Amazon Is A Next Generation Operator

Tim Mulligan

19 May 2017

next genration operators

10 years on and the digital landscape is a mobile-centric landscape, with global online video consumption due to reach 50% penetration rates in 2019 (based on the MIDiA Research video forecast modeling)....

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Netflix Q1 2017: International Picks Up The Slack

Tim Mulligan

21 Apr 2017

Netflix’s Q1 earnings this week revealed a company that is continuing to shape the video streaming market, with international becoming an increasingly central part of the story. With Netflix on course...

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The Culture Bubble & Scripted Drama

Tim Mulligan

19 Apr 2017

Amazon Prime Instant Video

cultural bubble

Cultural trends are defined by technology and taste arbiters. In the modern era, increasing disposable incomes have transformed the majority of the world into consumers of services as well as products,...

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Forget Cord Cutting: It’s A Bigger Cord With More Strands

Cover image for Forget Cord Cutting: It’s A Bigger Cord With More Strands

Tim Mulligan

11 Apr 2017

Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality,...

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The Challenge Of Creating Disruptive Pioneers In The TV Industry

Tim Mulligan

31 Mar 2017

At this year’s TV Connect, the headline industry panel was on creating disruptive pioneers. The participants included Mark Wilson-Dunn -the Vice President of BT Media and Broadcast Enterprises, Faz Aftab...

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Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Streaming Video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers...

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Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan

15 Mar 2017

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson...

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YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it...

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