SVOD blog by MIDiA Research

Blog: SVOD - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Paramount+ is landing in the UK at an inflection point for video streaming

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Tim Mulligan

21 Jun 2022

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...

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Why 2022 will finally see the emergence of the streaming TV era

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Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

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Non-music companies should be taking notes from the music marketing playbook

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Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists,...

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Why Disney’s Encanto is a cross-generational success

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Ashleigh Millar

14 Feb 2022

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated...

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Why HBO Max needs to invest in the new global hit model

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Tim Mulligan

26 Oct 2021

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO...

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Why games-related video warrants a specific category on mainstream video services

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Karol Severin

8 Oct 2021

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

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What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

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Tim Mulligan

29 Sep 2021

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement...

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Could HBO Max disrupt Europe?

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Tim Mulligan

10 Sep 2021

On October 26th, HBO Max will establish its European beachhead, which is launching inSweden, Denmark, Norway, Finland, Spain and Andorra. The D2C video service will then roll out in 2022 into Bosnia and...

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The D2C challenge of engaging the silver streamers

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Tim Mulligan

26 Aug 2021

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great...

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How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

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Srishti Das

2 Aug 2021

In an D2C era dominated by established global propositions such as Netflix and heavily backed global content brands such as Disney+, an Israeli start up called Screen iL is coming to market with something...

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Netflix versus Amazon Prime Video – depth versus breadth

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Tim Mulligan

10 Jun 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have...

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Why video streaming needs to stop fighting the last consumer war

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Tim Mulligan

28 May 2021

Silver Streamer

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their...

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

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Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

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The rise of the silver streamer

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Tim Mulligan

11 May 2021

Silver Streamer

video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and...

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Why Netflix is now the canary in the peak streaming coal mine

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Tim Mulligan

5 May 2021

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s...

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How Amazon could enhance its NFL coverage with virtual concert experiences

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Kriss Thakrar

30 Mar 2021

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation...

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The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

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Tim Mulligan

22 Mar 2021

Last Thursday , the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion. This huge...

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Hulu + Live subscriber losses point to intensifying US video attention battle

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Tim Mulligan

16 Feb 2021

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment...

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Is sci-fi about to have its Game of Thrones moment?

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Tim Mulligan

11 Feb 2021

We are only just into the second month of 2021, and already the TV engagement landscape environment is starting to transform into something distinctly different from 2020. The sci-fi genre, long seen as...

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Why FuboTV is going big on Sports Betting

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Tim Mulligan

25 Jan 2021

On January 12th, the six year old US-based subscription streaming service FuboTV announced that it was acquiring sports betting and gaming specialist Vigtory. This followed on from company announcements...

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