SVOD blog by MIDiA Research

Blog: SVOD

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The ad monetisation trap and what it means for video

Cover image for The ad monetisation trap and what it means for video

Tim Mulligan

18 Jun 2024

Ad-supported SVOD

Ads in subscription video on demand (SVOD) have now become normalised. In Q1 2024, Amazon Prime became the latest service to push ads onto its standard SVOD plan, following the lead of competitors Netflix...

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The future of streaming TV proves history always repeats itself

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Tim Mulligan

5 Jun 2024

midia forecasts

MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed...

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Like Netflix, music needs a ‘second screen’ strategy

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Tatiana Cirisano

4 Jan 2024

Music Streaming

The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening...

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Podcasts are following in the footsteps of TV and film…. should they?

Cover image for Podcasts are following in the footsteps of TV and film…. should they?

Rutger Rosenborg

14 Dec 2023

Spotify’s 17 percent workforce reduction was one of the biggest headlines in music, audio, and tech last week. Those layoffs coincided with the cancelation of some of the most critically-acclaimed podcasts...

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Why the video industry should embrace interactive gaming worlds

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Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services....

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

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DAZN bets on sports streaming future being driven by fandom

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Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions....

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Community and influencers are poised to lead a video monetisation revolution

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Ben Woods

18 Apr 2023

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are...

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FAST can help video services win the streaming wars… but it’s about more than just ads

Cover image for FAST can help video services win the streaming wars… but it’s about more than just ads

Ben Woods

21 Mar 2023

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing,...

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Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

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Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

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Not everyone can be a winner in the FAST gold rush

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Ben Woods

28 Feb 2023

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

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YouTube’s new king must reclaim the title of social video’s great innovator

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Ben Woods

23 Feb 2023

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

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Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

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The streaming wars will be won with technology, not content

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Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

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YouTube has dismantled the walls between social video and SVOD

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Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

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Netflix adds a splash of colour to 2023 content marketing

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Ashleigh Millar

11 Jan 2023

Netflix originals

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout...

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Social video’s shopping push will be a rare recession winner

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Ben Woods

22 Nov 2022

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

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Disney’s latest results means the media major is now at an inflection point

Cover image for Disney’s latest results means the media major is now at an inflection point

Tim Mulligan

16 Aug 2022

Ad-support Subscriptions

Last week’s Q3 22 (calendar Q2 22) earnings represented a high point in Disney’s transition to streaming juggernaut. With its number of global direct-to-consumer (D2C) subscribers now higher than Netflix,...

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Minions versus Lightyear: a tale of two contrasting fandoms

Cover image for Minions versus Lightyear: a tale of two contrasting fandoms

Ashleigh Millar

12 Jul 2022

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous...

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The ad risk for Netflix

Cover image for The ad risk for Netflix

Tim Mulligan

5 Jul 2022

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

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