Blog: Streaming - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Q2 2024 music market metrics: bifurcation is here

Cover image for Q2 2024 music market metrics: bifurcation is here

Mark Mulligan

19 Sep 2024

Music streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first...

min read

Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

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The make-or-break of live in 2024

Cover image for The make-or-break of live in 2024

Hanna Kahlert

9 Jul 2024

The music industry has a culture problem. An overabundance of data –– from streaming services and social platforms alike ––has fostered a dependence on digital performance that does not reliably...

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Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Cover image for Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Hanna Kahlert

12 Jun 2024

heart on my sleeve

Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’,...

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The state of the attention economy: why don’t fan-first platforms work?

Cover image for The state of the attention economy: why don’t fan-first platforms work?

Hanna Kahlert

5 Jun 2024

The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the...

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Songs as cultural moments (and why TikTok trends are so appealing)

Cover image for Songs as cultural moments (and why TikTok trends are so appealing)

Hanna Kahlert

31 May 2024

The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno...

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Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

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Music fandom’s future (and its existential crisis)

Cover image for Music fandom’s future (and its existential crisis)

Hanna Kahlert

1 May 2024

The launch of Taylor Swift’s latest album, “The Tortured Poets Department”, broke records last week (small surprise there). Swift’s reputation for playing to her fanbase has once again proven to...

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Bifurcation theory | How today’s music business will become two

Cover image for Bifurcation theory | How today’s music business will become two

Mark Mulligan

18 Apr 2024

bifurcation theory

future of music

One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find...

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Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change

Cover image for Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change

Hanna Kahlert

20 Mar 2024

It has never been easier to become a music artist, but it has never been harder to turn that into a long-term career. A hyper-saturated content environment means record levels of competition and decreasing...

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New audiobook pricing gives Spotify the best of both worlds

Cover image for New audiobook pricing gives Spotify the best of both worlds

Rutger Rosenborg

6 Mar 2024

In late 2023, Spotify slowly started rolling out audiobooks to Premium subscribers in select markets . In contrast with Spotify’s unlimited supply of music, Premium subscribers were allotted 15 hours...

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Why don’t we hear popular music on popular podcasts?

Cover image for Why don’t we hear popular music on popular podcasts?

Rutger Rosenborg

29 Feb 2024

There are a number of popular podcasts that dissect popular music. One is called, well, Dissect . Others are Popcast , Song Exploder , and Switched on Pop . Podcasts like these usually play extended sections...

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Social is the new streaming… but the cracks are already showing

Cover image for Social is the new streaming… but the cracks are already showing

Hanna Kahlert

22 Feb 2024

When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading...

min read

Music subscriber market shares 2023: New momentum

Cover image for Music subscriber market shares 2023: New momentum

Mark Mulligan

8 Feb 2024

music subscriber market shares

Streaming market share

With UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed . Whatever lies ahead though, new models...

min read

Audiobooks’ Latin explosion — a new front in the streaming wars?

Cover image for Audiobooks’ Latin explosion — a new front in the streaming wars?

Rutger Rosenborg

2 Feb 2024

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform...

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One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?

Cover image for One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?

Hanna Kahlert

24 Jan 2024

At this point, we are all on the same page, or at least should be, that ‘niche is the new mainstream’. Thanks to the (sometimes brutal) accuracy of social algorithms, pretty much any artist can find...

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Audiobooks enter their streaming era, but will it pay off?

Cover image for Audiobooks enter their streaming era, but will it pay off?

Rutger Rosenborg

3 Jan 2024

Most people agree that streaming saved the recorded music industry, but that only happened because demonetised digital consumption helped bring it to the brink of death in the first place. The internet...

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2024 will be a year of change (as if there has not been enough already)

Cover image for 2024 will be a year of change (as if there has not been enough already)

Hanna Kahlert

19 Dec 2023

Four years ago today, the Covid-19 pandemic was but a rumour on the wind. Since then, it would be an understatement to say that much has changed. Digital entertainment consumption boomed and rapidly overwhelmed...

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Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

Cover image for Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

Mark Mulligan

24 Nov 2023

Two tier licensing

Streaming Royalties

Spotify released a blog post laying out how it wants the world to understand its new two-tier royalty system. The positioning is clear, leading with the statement that it will drive “an additional $1...

min read

Why artist subscriptions are the perfect partner to two-tier licensing

Cover image for Why artist subscriptions are the perfect partner to two-tier licensing

Mark Mulligan

2 Nov 2023

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There...

min read

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