Streaming Video blog by MIDiA Research

Blog: Streaming Video - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Alistair Taylor

6 Jun 2018

Consumer Behaviour

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land...

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Why Comcast is bidding for Sky

Mark Mulligan

27 Feb 2018

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV operator Sky. This is a 16% premium to the existing takeover bid currently undergoing...

min read

Netflix Is Now A Truly International Player

Tim Mulligan

23 Jan 2018

Streaming Video

In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international...

min read

Despacito Is About To Hit 4 Billion YouTube Views

Cover image for Despacito Is About To Hit 4 Billion YouTube Views

Mark Mulligan

1 Oct 2017

In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was...

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Quick Take: Spotify And Hulu Partner In The US

Mark Mulligan

7 Sep 2017

Spotify just announced it is bundling in the Hulu No Commercials plan into its $4.99 student offering in the US. Given that the Hulu product retails at $7.99 and Spotify at $9.99, this is unmistakably...

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Iflix And The Emerging Market Opportunity For Video

Tim Mulligan

9 Aug 2017

Subscription video service Iflix yesterday announced that it had secured $133 million in a new round of funding. It brings the total investment in the company to date to $298 million. Iflix was launched...

min read

Apple, Eros And The Billion Dollar Content Play

Tim Mulligan

8 Aug 2017

emerging markets

On August 7th the Economic Times ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly...

min read

Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Streaming Video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers...

min read

MIDiA’s 2016 Predictions – Here’s How We Did

Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand...

min read

Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Zach Fuller

28 Jun 2016

digital outlook

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

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Why Facebook is commissioning video

Tim Mulligan

23 Jun 2016

facebook. live video

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering...

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Chart Of The Week: Online Video Subscriber Penetration By Age

Cover image for Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

min read

Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Cover image for Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Mark Mulligan

7 Mar 2016

Chart Of The Week

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

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Chart Of The Week: Music Subscribers Vs Video Subscribers

Cover image for Chart Of The Week: Music Subscribers Vs Video Subscribers

Mark Mulligan

29 Feb 2016

Chart Of The Week

music subscribers

2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The...

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MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Cover image for MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Mark Mulligan

29 Oct 2015

Data Point Of The Day

digital natives

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience...

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