Streaming Video blog by MIDiA Research

Blog: Streaming Video

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Audio is not enough: Why audio platforms and creators are betting on video

Cover image for Audio is not enough: Why audio platforms and creators are betting on video

Rutger Rosenborg

8 May 2024

subscription video on demand

Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media...

min read

Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Cover image for Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming Video

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming...

min read

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Cover image for Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

min read

Why MGM is so important to Amazon Prime Video

Cover image for Why MGM is so important to Amazon Prime Video

Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s...

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Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Cover image for Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for...

min read

Streaming censorship: The threat to India’s growing importance in the global marketplace

Cover image for Streaming censorship: The threat to India’s growing importance in the global marketplace

Srishti Das

12 Mar 2021

Video streaming services like Netflix, Amazon Prime Video and Disney+ Hotstar have been fortunate to experience minimum restrictions on content from Indian regulators as they established themselves. However,...

min read

Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

Cover image for Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

Tim Mulligan

3 Sep 2020

Streaming Video

When Warner Media executives commissioned the retro gothic horror original Lovecraft Country for its new flagship streaming service HBO Max, they could not have imagined just how on message the show would...

min read

MIDiA’s UK video consumer deep dive Q2 2020 report

Cover image for MIDiA’s UK video consumer deep dive Q2 2020 report

Tim Mulligan

20 Aug 2020

Streaming Video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19....

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Why Warner Media Is Investing in Incoming CEO Jason Kilar

Tim Mulligan

3 Apr 2020

On Wednesday AT&T announced that Jason Kilar will become the new CEO of Warner Media on May 1 st 2020. The choice of Kilar speaks volumes about how the US communications major is...

min read

Disney+ Has Tapped the Cultural Zeitgeist with the Mandalorian

Cover image for Disney+ Has Tapped the Cultural Zeitgeist with the Mandalorian

Tim Mulligan

6 Dec 2019

With 10 million sign ups in its first day, there is no doubt that Disney+ has tapped strong latent demand in what is already a highly saturated US streaming video market. What differentiates market...

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Universal Search – The Gaping Hole in Streaming Video

Amanda Stears

5 Dec 2019

The day is done and you are slouched on the sofa, ready for some binge watching. But how often have you found yourself aimlessly scrolling through Netflix, Amazon Prime Video, Now TV etc. not knowing exactly...

min read

Why Music Streaming Could Really Do with a Disney+

Mark Mulligan

5 Nov 2019

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante...

min read

Could a Recession Change the Tide for Sports Rights Allocation?

Cover image for Could a Recession Change the Tide for Sports Rights Allocation?

Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards...

min read

US Cord Cutting Full-Year 2018: Transition Uptake

Cover image for US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD)...

min read

Apple Gets Ready for Showtime

Tim Mulligan

15 Mar 2019

Streaming Video

Apple fans this week have been speculating about the March 25 th event which the tech major has announced it will be holding at its Cupertino, California headquarters. The tagline for the event...

min read

Why Music and Video are Crucial to Apple’s Future

Mark Mulligan

7 Jan 2019

comes with music

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy ifAlibaba’s 2018 Singles’...

min read

How Netflix is Slowly Disrupting YouTube

Cover image for How Netflix is Slowly Disrupting YouTube

Tim Mulligan

14 Sep 2018

One of the foundational cornerstones of monetising the digital economy is that there are two ways of paying for digital content: either with your wallet or with your attention. In the digital video streaming...

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Netflix 2018 Q2 Earnings: Wall Street Wakes Up to the Savvy Switcher

Tim Mulligan

17 Jul 2018

original content

paid subscriptions

On Monday (July 16 th ) Netflix announced its 2018 Q2 earnings and came head to head with the inflated expectations raised through six months of sustained growth. Netflix’s stock price has increased...

min read

How Tencent is Successfully Monetising a Messaging App Ecosystem

Alistair Taylor

6 Jul 2018

digital content

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

min read

Are Consumers Losing Out From the Latest Premier League Rights Deal?

Alistair Taylor

15 Jun 2018

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has...

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