Strategy blog by MIDiA Research

Blog: Strategy

Why Spotify’s creator strategy needs to pay more attention to fans

Blog post by Kriss Thakrar

10 Aug 2021

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s…

What is an artist in the age of creators?

Blog post by Kriss Thakrar

26 Jul 2021

Strategy

Marketing

YouTube

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first…

Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Blog post by Srishti Das

30 Apr 2021

Strategy

Formula One

Sports

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the…

What does it mean to 'fix streaming'?

Blog post by Keith Jopling

19 Apr 2021

streaming

Strategy

Music

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value…

New artists, does it pay to be streaming first?

Blog post by Keith Jopling

10 Feb 2021

Strategy

Marketing

streaming music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions…

Songs are the golden eggs in music catalogues, but who is looking after the goose?

Blog post by Keith Jopling

20 Jan 2021

Strategy

music catalogue

Marketing

Marketing Long Read Part 1: Catalogue & Song Management It will not have escaped your attention that music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’…

What measures an artist's success in today's music industry?

Blog post by Keith Jopling

23 Dec 2020

Strategy

Media

streaming music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more…

WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Blog post by Alistair Taylor

12 Nov 2020

WWE

World Wrestling Entertainment

covid

WWE’s Q3 2020 results provide a fascinating insight into how a live event-focused entertainment business has successfully navigated a global pandemic. In its financials for the quarter , WWE saw a 19%…

Oracle and Walmart re-emerge to take on the future of a US TikTok

Blog post by Hanna Kahlert

22 Sep 2020

Mobile content

Online video

TikTok

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart…

The Song Economy Part 3 – creating in the song economy

Blog post by Keith Jopling

13 Aug 2020

Music

Strategy

Spotify

In ‘ The Song Economy is just getting started ’ I looked at how major catalogue songs such as Journey’s Don’t Stop Believin’, Toto’s Africa and Mariah Carey’s All I Want For Christmas Is…

MIDiA's Recovery Economics principles for competing effectively post lockdown

Blog post by Dara Jegede

11 Jun 2020

Covid-19

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment…

Premier League Acknowledges Priorities Have Changed During Lockdown

Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports…

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Blog post by Alistair Taylor

3 Jun 2020

audiences

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding…

Recovery Economics | Bounce Forward not Back

Blog post by Mark Mulligan

28 May 2020

commute

Covid-19

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to…

Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Blog post by Alistair Taylor

27 May 2020

AFL

Australian Rules Football

basketball

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island , the NRL to ferry players to and from games, and the WWE performed to empty…

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Blog post by Alistair Taylor

21 May 2020

AFL

AGF Aarhus

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football…

The Last Dance – ESPN Raining Threes

Blog post by Alistair Taylor

18 May 2020

Adam Silver

bundle

Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during…

‘You’re Not Singing Anymore’ - English Premier League Set to Lose Over $1 Billion

Blog post by Alistair Taylor

7 May 2020

Covid-19

Marketing

Media

The English Premier League (EPL) is faced with the very real possibility that it will have to play out the entirety of the 2020/2021 soccer season behind closed doors, starving teams of more than $1 billion…

Collapsing Maul: Sport Facing Global Rights Re-valuations

Blog post by Alistair Taylor

4 May 2020

All Blacks

All or Nothing

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial…

The Battle Down Under

Blog post by Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive…

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