Spotify blog by MIDiA Research

Blog: Spotify - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Cover image for The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Annie Langston

24 May 2023

The New York Times

Last week, The New York Times (NYT) debuted their official audio app, NYT Audio . NYT produces many popular podcasts, including The Daily and This American Life , utilising multiple streaming platforms...

min read

A new era of music fluidity is here

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Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

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YouTube’s podcast push raises the question: what actually is a podcast?

Cover image for YouTube’s podcast push raises the question: what actually is a podcast?

Annie Langston

18 May 2023

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

min read

Why the creator tools and services market is bigger than you think (and it is not AI)

Cover image for Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Creator Economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

min read

How gamers are levelling up the podcast market

Cover image for How gamers are levelling up the podcast market

Annie Langston

10 May 2023

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment...

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Spotify podcast earnings: Moving beyond the investment phase

Cover image for Spotify podcast earnings: Moving beyond the investment phase

Annie Langston

3 May 2023

Spotify’s Q1 2023 earnings revealed its growing userbase — now at 515 million monthly active users (MAUs) — and some key insights into its podcast vertical. First quarter revenue fell short of expectations,...

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By backpedalling its exclusive strategy, Spotify puts its content to the test

Cover image for By backpedalling its exclusive strategy, Spotify puts its content to the test

Annie Langston

26 Apr 2023

Since Spotify began its audio investments in 2019, it has spearheaded the exclusive podcast strategy to attract users to the platform. Now, Spotify is giving some of its Gimlet shows, such as Science Vs.,...

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Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Cover image for Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Annie Langston

19 Apr 2023

Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa,...

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As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Cover image for As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Annie Langston

12 Apr 2023

On the heels of cancelling several live audio shows, Spotify is now entirely shutting down its live audio app Spotify Live . Spotify was one of many major platforms to invest in live audio after Clubhouse...

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Audible’s new podcast singing competition asks: is audio-only enough?

Cover image for Audible’s new podcast singing competition asks: is audio-only enough?

Annie Langston

22 Mar 2023

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats...

min read

Spotify’s vertical feed could change music discovery, but not for the reason you think

Cover image for Spotify’s vertical feed could change music discovery, but not for the reason you think

Tatiana Cirisano

9 Mar 2023

Music Streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

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Spotify’s Stream On event recycles podcast features in a new feed

Cover image for Spotify’s Stream On event recycles podcast features in a new feed

Annie Langston

9 Mar 2023

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

min read

How AI will shake up the podcast market

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Annie Langston

8 Mar 2023

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

min read

Streaming is becoming more like radio — what now?

Cover image for Streaming is becoming more like radio — what now?

Tatiana Cirisano

2 Mar 2023

Music Streaming

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

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YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

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Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Tatiana Cirisano

23 Feb 2023

Music Streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

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Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Cover image for Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Annie Langston

22 Feb 2023

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks...

min read

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

min read

How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which...

min read

What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

min read

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