Spotify blog by MIDiA Research

Blog: Spotify

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Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Cover image for Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Blog post by Annie Langston

19 Apr 2023

Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa,...

As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Cover image for As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Blog post by Annie Langston

12 Apr 2023

On the heels of cancelling several live audio shows, Spotify is now entirely shutting down its live audio app Spotify Live . Spotify was one of many major platforms to invest in live audio after Clubhouse...

Audible’s new podcast singing competition asks: is audio-only enough?

Cover image for Audible’s new podcast singing competition asks: is audio-only enough?

Blog post by Annie Langston

22 Mar 2023

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats...

Spotify’s vertical feed could change music discovery, but not for the reason you think

Cover image for Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

Music Streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Spotify’s Stream On event recycles podcast features in a new feed

Cover image for Spotify’s Stream On event recycles podcast features in a new feed

Blog post by Annie Langston

9 Mar 2023

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation...

How AI will shake up the podcast market

Cover image for How AI will shake up the podcast market

Blog post by Annie Langston

8 Mar 2023

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms...

Streaming is becoming more like radio — what now?

Cover image for Streaming is becoming more like radio — what now?

Blog post by Tatiana Cirisano

2 Mar 2023

Music Streaming

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Blog post by Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube...

Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Blog post by Tatiana Cirisano

23 Feb 2023

Music Streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Cover image for Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Blog post by Annie Langston

22 Feb 2023

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks...

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Blog post by Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Blog post by Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which...

What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Blog post by Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak....

Could AI generate music’s Instagram moment?

Cover image for Could AI generate music’s Instagram moment?

Blog post by Tatiana Cirisano

31 Jan 2023

Music Streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Cover image for With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Blog post by Annie Langston

25 Jan 2023

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...

Three podcast market trends to watch in 2023

Cover image for Three podcast market trends to watch in 2023

Blog post by Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

Music Streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

New year, new live audio: How the format can pivot in 2023

Cover image for New year, new live audio: How the format can pivot in 2023

Blog post by Annie Langston

21 Dec 2022

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Cover image for Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Blog post by Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

The YouTube advantage: How social video platforms could seize the podcast market

Cover image for The YouTube advantage: How social video platforms could seize the podcast market

Blog post by Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

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