Sports blog by MIDiA Research

Blog: Sports - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The Implications Of Amazon’s Bid For Fox’s Regional Sports Networks

Tim Mulligan

21 Nov 2018

21st Century Fox

Hot on the heels of 21CF (21 st Century Fox) securing a renewal of its multi-year distribution deal with the leading US pay TV operator AT&T; 21CF’s regional US Sports networks are now in play. According...

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The English Premier League And The Risks Ahead

Cover image for The English Premier League And The Risks Ahead

Tim Mulligan

19 Nov 2018

English Premier League

Last week’s appointment of Susanna Dinnage to the post of chief executive of the English Premier League marked a watershed moment in the history of Europe’s most valuable sports league. For a start,...

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Sky and BT announce long term partnership for cross-supply of content

Cover image for Sky and BT announce long term partnership for cross-supply of content

Alistair Taylor

2 Nov 2018

addressable audience

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership...

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Discovery Taking PGA Tour Golf Global

Alistair Taylor

24 Oct 2018

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV , an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June...

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Is Rugby in a state of crisis?

Alistair Taylor

12 Oct 2018

Consumer Behaviour

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6...

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Can ESPN+ Provide Pay-TV Networks Model To Address Declining Subscribers?

Alistair Taylor

28 Sep 2018

ESPN+, Disney’s sports-centric streaming video on demand (SVOD) service, has gained more than one million paying subscribers in just over five months following its launch in April 2018 , with Kevin Mayer,...

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NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer Behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms...

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Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer

6 Sep 2018

Colin Kaepernick

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which...

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Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

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Eleven’s Challenge With Commercialising Newly Acquired Sports Rights

Tim Mulligan

7 Aug 2018

English Premier League

Sports entertainment disruptor Eleven Sports has been making headway over the previous 12 months with a series of notable acquisitions of premium sports rights in non-premium markets. Eleven’s business...

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The Changing Streaming Sports Landscape Is A Pre-Cursor For What Is To Come

Alistair Taylor

6 Aug 2018

The sports landscape fundamentally changed when tech major Amazon won the exclusive rights to package F in the landmark English Premier League (EPL) rights deal in June. The acquisition of key rights previously...

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Can Eleven Sports Disrupt the UK Sports Video Landscape?

Alistair Taylor

19 Jul 2018

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring...

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Is This The Last Broadcast TV World Cup?

Cover image for Is This The Last Broadcast TV World Cup?

Tim Mulligan

19 Jun 2018

English Premier League

The football World Cup – historically the world’s biggest international sporting event by viewership, kicked off last Thursday (14 June) in Moscow, with host nation Russia dispatching Saudi Arabia...

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Are Consumers Losing Out From the Latest Premier League Rights Deal?

Alistair Taylor

15 Jun 2018

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has...

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Why Amazon is Getting into English Premier League Football

Tim Mulligan

7 Jun 2018

Amazon Prime Video

Today is a historic day for the English Premier League, the most followed and the most valuable football league internationally. Back in February, when the 2019–2022 EPL domestic rights were auctioned...

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Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor

31 May 2018

content provider

digital content

Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous...

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Why Amazon could become the ESPN of future E-sports coverage

Cover image for Why Amazon could become the ESPN of future E-sports coverage

Tim Mulligan

16 May 2018

Last month’s NBA 2K partnership announcement between Take Two Interactive (the publisher for the NBA 2K video game) and Twitch to livestream all the new NBA 2K league on its platform was yet another...

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Quick Take: How E-sports Video Partnerships Help Tech Majors In The Sports Wars

Karol Severin

20 Apr 2018

In December, we wrote about a deal that brought the NBA’s G League (minor league) live matches to Twitch. Now Twitch’s focus on basketball is about to extend further, though this time it will be through...

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Is ESPN+ The Shape Of Future Video Sports Coverage?

Cover image for Is ESPN+ The Shape Of Future Video Sports Coverage?

Tim Mulligan

6 Apr 2018

On 12 April Disney will launch ESPN+ into an increasingly competitive market. The move forms part of Disney’s stated aim to reach consumers directly, following on from the creation of a dedicated direct-to-consumer...

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The Sports Bubble Has Finally Burst for The English Premier League

Cover image for The Sports Bubble Has Finally Burst for The English Premier League

Tim Mulligan

14 Feb 2018

English Premier League

Yesterday the English Premier League (EPL) announced the winners of its triennial domestic TV broadcast rights. As expected the two incumbent rights holders (Sky and BT) retained their privileges to cover...

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