sponsorship blog by MIDiA Research

Blog: sponsorship

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The future of podcasts is growing beyond the screen

Annie Langston

5 Apr 2023

experiences

IRl

artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including...

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Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Alistair Taylor

7 Jan 2021

D-Day

Year 0

Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights...

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Wanda Sports Group’s financials highlight long-term impact of live hiatus

Alistair Taylor

3 Sep 2020

sports fans

covid

live sports

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of...

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Bain Capital Fashions Itself Goal-Scoring Opportunity with Tabled Serie A Offer

Alistair Taylor

16 Jun 2020

Bain Capital

Macquaire

Close Brothers

Italian football league Serie A is attracting suitors for an equity share, following a €3 billion ($3.4 billion) ‘tentative offer’ made by Bain Capital for 25% of the league. This opened up competition...

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation...

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Is Rugby in a state of crisis?

Alistair Taylor

12 Oct 2018

audience reach

Consumer Behaviour

CVC

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6...

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