Soundcloud blog by MIDiA Research

Blog: Soundcloud

Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Spotify is courting gen Z, but is it enough?

Blog post by Tatiana Cirisano

13 Jul 2022

music streaming

Spotify

Fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

Changing streaming’s royalty model will unlock a new music economy

Blog post by Kriss Thakrar

12 Jul 2022

music streaming

streaming royalties

Soundcloud

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists...

Climate crisis awareness is entwined with entertainment behaviour

Blog post by Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

NFL Adding Music to Its Playbook

Blog post by Alistair Taylor

4 Nov 2019

archived footage

audio content

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Blog post by Mark Mulligan

21 Mar 2019

facebook

Facebook messenger

facebook music

Facebook recently secured licensing deals with music rightsholders in India , an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June...

Quick Take: Will Stream Djing be the Renaissance of Soundcloud?

Blog post by Zach Fuller

19 Oct 2018

Soundcloud

Music

After a difficult two yearsthat saw acquisitions fall through and a lack of meaningful uptake of its subscription service, SoundCloud have needed some positive news. Reveredwithin the creator community...

Spotify’s Tencent Risk

Blog post by Mark Mulligan

21 Sep 2018

Africa

asia

emerging markets

NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted....

Article 13 – Laws of Unintended Consequences

Blog post by Mark Mulligan

14 Sep 2018

Ad Supported

article 13

Deezer

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate...

Blog post by Mark Mulligan

1 Mar 2017

Major labels

music subscriptions

Soundcloud

Soundcloud Go, Soundcloud’s initial foray into the world of premium subscriptions was never the best of fits for the Berlin based streaming upstart. Soundcloud has achieved something few others have...

How Spotify Can Become A Next Generation “Label”

Blog post by Mark Mulligan

21 Oct 2016

Access Industries

Amazon

Apple

One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators. With...

Music Messaging Apps: Music Consumption Will Never Quite Be The Same Again

Blog post by Mark Mulligan

17 Oct 2016

dubsmash

Flipagram

Flippy

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed...

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Blog post by Mark Mulligan

20 Jun 2016

David Touve

Freemium

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually...

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Blog post by Mark Mulligan

16 Jun 2016

Amazon

apple music

music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

MIDiA Chart Of The Week: Music Discovery

Blog post by Mark Mulligan

30 Nov 2015

Chart Of The Week

discovery

free Streaming

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views...

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