social video blog by MIDiA Research

Blog: social video

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

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Blog post by Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For...

How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

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Blog post by Ben Woods

16 Oct 2023

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production...

How AI can empower creators by cutting through content saturation

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Blog post by Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

Cannibalisation is inevitable for YouTube as the attention economy bites

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Blog post by Ben Woods

13 Sep 2023

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

BlackPink, superfans and the video game threat to social video and streaming TV

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Blog post by Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

Why TikTok and YouTube are poised to capture smart TV viewing

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Blog post by Ben Woods

14 Mar 2023

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

Spotify’s vertical feed could change music discovery, but not for the reason you think

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Blog post by Tatiana Cirisano

9 Mar 2023

Music Streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

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Blog post by Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

YouTube’s new king must reclaim the title of social video’s great innovator

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Blog post by Ben Woods

23 Feb 2023

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

With its Australia experiment, TikTok gives the music industry the ultimate test

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Blog post by Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the...

YouTube has dismantled the walls between social video and SVOD

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Blog post by Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

Is the net closing in on TikTok?

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Blog post by Ben Woods

17 Jan 2023

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

YouTube’s one-stop shop offers a salvation to creator burn-out

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Blog post by Ben Woods

12 Jan 2023

creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

Welcome to the Metaverse, where audience fragmentation reigns

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Blog post by Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

Social video’s shopping push will be a rare recession winner

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Blog post by Ben Woods

22 Nov 2022

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

Patreon is making video a battleground for creator allegiance

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Blog post by Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

Video streamers batten down the hatches, the social subscription revolution is coming

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Blog post by Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

Facebook versus TikTok – a tale of two diverging social apps

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Blog post by Richard Broadhurst

14 Apr 2022

Facebook versus TikTok – a tale of two diverging social apps The Washington Post’s recent report on how Meta (parent company of Facebook) paid a public relations company to discredit TikTok highlights...

Facebook’s “Reels” bid to move into TikTok gap will fail

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Blog post by Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention....

The Meta Trends that Will Shape the 2020s

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Blog post by Mark Mulligan

10 Jan 2020

2020 predictions

abundance paradox

attention saturation

CES, the big annual consumer tech show, is underway in Las Vegas. Unlike in most previous years, there has been little in the way of big new announcements. This is in large part because we are reaching...

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