Blog: social talent

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Addison Rae will not be owned: The pitfalls of the major label business model

Kriss Thakrar

25 Mar 2021

Major labels

TikTok

independent artists

TikTok stars are rejecting major labels. It is no secret that major labels are being outpaced by independent artists in the overall market. Addison Rae has a combined following of over 100 million between...

min read

Facebook Gatecrashes VidCon

Tim Mulligan

21 Jun 2017

Facebook

Mobile content

Online video

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to...

min read

Mission Selfie And The Redefining Of Video Production

Tim Mulligan

6 Jun 2016

mission selfie

Online video

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned...

min read

Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Miranda Sings

Native Content Creators

Netflix

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t...

min read