social platforms blog by MIDiA Research

Blog: social platforms

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Ofcom, Elon Musk, and the future of the social platform marketplace

Hanna Kahlert

30 Oct 2024

regulation

social platforms

TikTok

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

min read

The state of the attention economy: why don’t fan-first platforms work?

Hanna Kahlert

5 Jun 2024

Fandom

taylor swift

fans

The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the...

min read

Are social platforms responsible for weird objects being thrown at pop stars?

Hanna Kahlert

29 Aug 2023

Media and Marketing

social

pop stars

People have forgotten how to behave in public. Or at least, so contends a recent Vox article , which highlights recent instances of ‘fans’ throwing objects at pop stars during concerts and people scrolling...

min read

Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

AI

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

min read

The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

min read