social media blog by MIDiA Research

Blog: social media - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

TikTok highlights the importance of publishing — and lack of songwriter services

Cover image for TikTok highlights the importance of publishing — and lack of songwriter services

Tatiana Cirisano

29 Feb 2024

It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous...

min read

Could YouTube be the music-first social platform the industry needs?

Cover image for Could YouTube be the music-first social platform the industry needs?

Tatiana Cirisano

22 Feb 2024

In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly...

min read

What is at stake in the TikTok-UMG showdown

Cover image for What is at stake in the TikTok-UMG showdown

Tatiana Cirisano

1 Feb 2024

Music Streaming

Universal Music Group

Music’s biggest on-again, off-again relationship just took a turn for the ugly, as Universal Music Group is pulling its music off TikTok. We have seen this movie before: Every time the music industry...

min read

Ghost podcasts are haunting your social feed — what to know about the new ad format

Cover image for Ghost podcasts are haunting your social feed — what to know about the new ad format

Rutger Rosenborg

17 Jan 2024

We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather...

min read

Why the Stanley tumbler may be half full

Cover image for Why the Stanley tumbler may be half full

Tatiana Cirisano

16 Jan 2024

If you were not familiar with the Stanley cup a month ago, you likely are now. Over the holiday season, the 40-ounce tumbler rocketed from being a relatively niche item favourited by moms to the Gen Z...

min read

Are we approaching an analogue revival?

Cover image for Are we approaching an analogue revival?

Hanna Kahlert

11 Jan 2024

It is now 2024 (yikes), and New Year’s resolutions are making the rounds. Anecdotally, at least seven of us at MIDiA have resolved to go more analogue this year. More broadly, many people, alongside...

min read

Like Netflix, music needs a ‘second screen’ strategy

Cover image for Like Netflix, music needs a ‘second screen’ strategy

Tatiana Cirisano

4 Jan 2024

Music Streaming

The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening...

min read

Despite its hyper-futurism, 2023 was a return to the past

Cover image for Despite its hyper-futurism, 2023 was a return to the past

Tatiana Cirisano

21 Dec 2023

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the...

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Artists are speaking out about the content treadmill — is it too late to slow down?

Cover image for Artists are speaking out about the content treadmill — is it too late to slow down?

Tatiana Cirisano

14 Dec 2023

If you were on the music industry bubble of X this week, you probably caught wind of Bethany Cosentino’s honest reflection of her solo album release. For the uninitiated, the frontwoman of cult California...

min read

What music could gain from social platform subscriptions

Cover image for What music could gain from social platform subscriptions

Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

min read

Does culture become a commodity, or do commodities become culture?

Cover image for Does culture become a commodity, or do commodities become culture?

Hanna Kahlert

5 Oct 2023

Cultural Trends

More than three fourths of audiences believe that the music they listen to reflects who they are. This rises to more than four fifths of people aged 25-44. Music listening is also incredibly personal –roughly...

min read

Up close and personal: when the algorithm goes too far

Cover image for Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

min read

A new era of music fluidity is here

Cover image for A new era of music fluidity is here

Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

min read

Live streams won’t steal ticket sales, but social just might

Cover image for Live streams won’t steal ticket sales, but social just might

Tatiana Cirisano

18 Apr 2023

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

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MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Cover image for MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Ben Woods

30 Mar 2023

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

min read

Spotify’s vertical feed could change music discovery, but not for the reason you think

Cover image for Spotify’s vertical feed could change music discovery, but not for the reason you think

Tatiana Cirisano

9 Mar 2023

Music Streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

min read

Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Tatiana Cirisano

23 Feb 2023

Music Streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

min read

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite...

min read

With its Australia experiment, TikTok gives the music industry the ultimate test

Cover image for With its Australia experiment, TikTok gives the music industry the ultimate test

Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the...

min read

Could AI generate music’s Instagram moment?

Cover image for Could AI generate music’s Instagram moment?

Tatiana Cirisano

31 Jan 2023

Music Streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

min read

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Showing 21 to 40 of 128 results.