social blog by MIDiA Research

Blog: social

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Features versus fandom: Why TikTok is trying to become more like YouTube

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Blog post by Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy...

Cutting loose the long tail in a rising culture of creative consumption

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Blog post by Hanna Kahlert

27 Oct 2023

Media and Marketing

Recent news of Spotify’s reported plan to introduce two-tier licensing represents a significant departure from the incremental shifts we have seen thus far. With developments like Deezer’s new streaming...

Can subscriptions keep the lights on for social?

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Blog post by Hanna Kahlert

19 Oct 2023

user generated content

Digital advertising has long been the financial backbone of the digital world. It has underpinned the business models of the likes of Google and Meta, and its absence has been the value proposition of...

Regulatory decisions around AI will shape the future of digital ecosystems

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Blog post by Hanna Kahlert

27 Sep 2023

Looking back, the Francis Haugen testimony spelled a turning point for social platforms. It represents a moment where they, and tech more generally, went from being able to ‘build fast and break things’...

Niche is the way forward: DSP’s need function, not features

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Blog post by Hanna Kahlert

14 Sep 2023

It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming...

The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot

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Blog post by Hanna Kahlert

6 Sep 2023

The rise of generative AI has thrown the future of creators (of all industries) into question, with copyright being the key to how it all plays out. Models like ChatGPT have an input-output ‘black-box’...

Are social platforms responsible for weird objects being thrown at pop stars?

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Blog post by Hanna Kahlert

29 Aug 2023

Media and Marketing

People have forgotten how to behave in public. Or at least, so contends a recent Vox article , which highlights recent instances of ‘fans’ throwing objects at pop stars during concerts and people scrolling...

The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Cover image for The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Blog post by Hanna Kahlert

26 Jul 2023

Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture...

Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Cover image for Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Blog post by Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

Social platforms are going niche: the end of copycat features

Cover image for Social platforms are going niche: the end of copycat features

Blog post by Hanna Kahlert

28 Jun 2023

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

Social content platforms are set to compete with everything in entertainment

Cover image for Social content platforms are set to compete with everything in entertainment

Blog post by Hanna Kahlert

17 May 2023

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

The future of entertainment lies in collaborating with audiences themselves

Cover image for The future of entertainment lies in collaborating with audiences themselves

Blog post by Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely...

The next AI battleground will be around datasets, not just functionality

Cover image for The next AI battleground will be around datasets, not just functionality

Blog post by Hanna Kahlert

12 Apr 2023

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and...

Why TikTok and the future of social is now on trial

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Blog post by Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

Are subscriptions the future of social apps?

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Blog post by Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

Welcome to the era of attention inflation

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Blog post by Perry Gresham

2 Sep 2022

attention inflation

attention recession

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

Meta leans in to the creator economy

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Blog post by Hanna Kahlert

21 Jun 2022

creator economy

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to...

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Cover image for The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Blog post by Hanna Kahlert

8 Jun 2022

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Cover image for Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Blog post by Hanna Kahlert

21 Apr 2022

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding...

Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022

Blog post by Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

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