Snap Inc blog by MIDiA Research

Blog: Snap Inc

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Snap’s attempt to be the real creator-focused MVP

Cover image for Snap’s attempt to be the real creator-focused MVP

Blog post by Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour...

Snapchat and TikTok: The hAIghs and the lows of AI in social

Cover image for Snapchat and TikTok: The hAIghs and the lows of AI in social

Blog post by Ashleigh Millar

9 Mar 2023

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Blog post by Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

Why Snap Inc. Is Launching A Games Platform

Cover image for Why Snap Inc. Is Launching A Games Platform

Blog post by Karol Severin

19 Mar 2019

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path...

Media Musings: Who Will Buy Snap Inc?

Blog post by Zach Fuller

14 Dec 2018

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics...

What’s in a Log-In? Social Platform Wars 2018

Blog post by Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement...

Snapchat’s Re-Design Is Likely Too Little Too Late

Blog post by Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:...

Tencent Can’t Lose With Its 12% Stake Purchase in Snap Inc

Blog post by Zach Fuller

10 Nov 2017

As tech’s big players continued to rollout their Q3 earnings reports, one of the most startling revelations was quietly embedded within Snap Inc’s stock ownership. The section read: In November 2017,...

If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Blog post by Zach Fuller

25 Aug 2017

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media,...

Quick Take: Snap Inc’s Q2 Earnings

Blog post by Zach Fuller

11 Aug 2017

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets,...

How A Month With Spectacles Changed My Outlook On Snap’s Future

Blog post by Karol Severin

7 Jul 2017

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot...

New Report: Snap Inc Q1 2017 - Declining User Growth Exacerbates Rising Costs

Blog post by Zach Fuller

12 May 2017

Daily Active users

Following the release of its first earnings call since its IPO in March, Snapchat creator Snap Inc has seen its stock price drop 28% to its lowest price since going public. The development increasingly...

Can Twitter Successfully Transition Into A Live Streaming Destination?

Blog post by Tim Mulligan

4 May 2017

At yesterday’s first ever Digital Content NewFronts, struggling social media platform Twitter made a bold play for relevance in the video-centric world of digital content. With much fanfare, Twitter...

Snapchat Hooks Up With Vice To Produce An Original Dating Series

Blog post by Tim Mulligan

15 Mar 2017

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson...

How Snapchat’s Year of Living Dangerously Could End with a Major Win

Blog post by Zach Fuller

11 Nov 2016

augmented reality

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as...