Blog: Snap Inc

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Snap’s attempt to be the real creator-focused MVP

Cover image for Snap’s attempt to be the real creator-focused MVP

Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour of creators from social networks hoping to encourage them to stay on their platform, instead of st...

min read

Snapchat and TikTok: The hAIghs and the lows of AI in social

Cover image for Snapchat and TikTok: The hAIghs and the lows of AI in social

Ashleigh Millar

9 Mar 2023

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment, considering the quality of output from tech that they have at their disposal – not to mention t...

min read

Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always struggled to win-out against the benefits of scale, even during the economic turmoil caused by t...

min read

Why Snap Inc. Is Launching A Games Platform

Cover image for Why Snap Inc. Is Launching A Games Platform

Karol Severin

19 Mar 2019

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path towards profitability.

min read

Media Musings: Who Will Buy Snap Inc?

Zach Fuller

14 Dec 2018

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics but the company will be most likely acquired by a larger entity.

min read

What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in ...

min read

Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that: “While blurring the lines between professional content creators and your friends has been an...

min read

Tencent Can’t Lose With Its 12% Stake Purchase in Snap Inc

Zach Fuller

10 Nov 2017

As tech’s big players continued to rollout their Q3 earnings reports, one of the most startling revelations was quietly embedded within Snap Inc’s stock ownership. The section read: In November 2017, Tencent Holdings Limited notified us that it, together with its affiliates, acquired 145,778,246...

min read

If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller

25 Aug 2017

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive ...

min read

Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets, as Snap continues to feel the pressure of competition with Facebook and other messaging serv...

min read

How A Month With Spectacles Changed My Outlook On Snap’s Future

Karol Severin

7 Jul 2017

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot on a sunny Friday afternoon.

min read

New Report: Snap Inc Q1 2017 - Declining User Growth Exacerbates Rising Costs

Zach Fuller

12 May 2017

Daily Active users

Following the release of its first earnings call since its IPO in March, Snapchat creator Snap Inc has seen its stock price drop 28% to its lowest price since going public. The development increasingly reflects investor uncertainty as to whether the company will be able to continue following a perio...

min read

Can Twitter Successfully Transition Into A Live Streaming Destination?

Tim Mulligan

4 May 2017

At yesterday’s first ever Digital Content NewFronts, struggling social media platform Twitter made a bold play for relevance in the video-centric world of digital content. With much fanfare, Twitter unveiled a slew of 16 separate live streaming partnerships with premium media providers across Spor...

min read

Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan

15 Mar 2017

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson (real name Arian Asllani) is set to host an eight episode dating series developed by Vice’s pay...

min read

How Snapchat’s Year of Living Dangerously Could End with a Major Win

Zach Fuller

11 Nov 2016

augmented reality

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as the alternative ephemeral image-messaging app towards building an impressive advertising model of ...

min read