Blog: Smart TV

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight

YouTube

Netflix

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

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Smart TV operators are gamifying engagement – here is how they can dial it up a notch

Ben Woods

4 Jan 2024

Smart TV

Sky

roku

Tracking Father Christmas’ journey on a smartphone app is a festive tradition of the modern era. Much like leaving a carrot out for Rudolf, many families are now logging on come Christmas Eve to keep...

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Why smart TVs are the new frontline in interactive ads

Tim Mulligan

21 Nov 2023

Online video

roku

Unity

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional...

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Telly’s challenge to the smartphone opens a new front in the second screen wars

Ben Woods

24 May 2023

Smart TV

Telly

FAST

Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment...

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Why TikTok and YouTube are poised to capture smart TV viewing

Ben Woods

14 Mar 2023

Social video

Smart TV

YouTube

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

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Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

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Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life

Karol Severin

4 Jul 2022

Samsung

Smart TV

Games

Samsung is establishing itself as a serious player in the distribution part of the games industry’s value chain through its ‘Gaming Hub’. Having already partnered with GeForce Now and Stadia games...

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Reaggregation versus siloing in 2022

Tim Mulligan

11 Jan 2022

Service balkanisation

reaggregation

Siloing

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively...

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