Blog: Shorts

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Is this the post-social era? The state of the social platform user in 2024

Hanna Kahlert

16 Jul 2024

social

TikTok

Daily Active users

The social marketplace is mature, with available consumer time having peaked and new growth for platforms coming at others’ expense. New platforms are emerging but remain small, while the biggest platforms,...

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Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

min read

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