Blog: ROI

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The impact of culture on content: Why Squid Game is a bigger hit than Bond

Hanna Kahlert

14 Oct 2021

Fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

business model

consumption habits

cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Alistair Taylor

21 Feb 2019

Allsvenskan

altice

Amazon Fire Stick

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven...

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Will ‘Pause Ads’ Flourish or Fail?

Georgia Meyer

3 Jan 2019

hulu

Online video

Pause Ads

AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at...

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Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

frank ocean

Marketing

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts...

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The Medium is The Message

Georgia Meyer

20 Aug 2018

Brand safety

Democracy

Facebook

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not...

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