quibi blog by MIDiA Research

Blog: quibi

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Can ReelShort succeed with short-form video entertainment where Quibi failed?

Ben Woods

30 Nov 2023

ReelShort

TikTok

YouTube

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt...

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AVOD Steps Out Into the Lockdown Era

Tim Mulligan

16 Apr 2020

Peacock

quibi

roku

Yesterday saw the soft launch of Peacock, the new direct-to-consumer (D2C) ad-supported video on demand (AVOD) and subscription video on demand (SVOD) hybrid app from NBCUniversal – the media subsidiary...

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Today Quibi Launches into A Brave New World with Even Bigger Challenges Ahead

Tim Mulligan

6 Apr 2020

chance the rapper

Chrissy Teigen

Covid-19

When Quibi chose April 6 th as its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy...

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Why Short Form Content Resonates with Younger Generations

Amanda Stears

2 Oct 2019

China

digital natives

douyin

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

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Why the SVOD Boom Will Benefit Live Nation

Zach Fuller

12 Jul 2019

american malls

Live music industry

live nation

My first experience of the United States was not the NYC, LA or Florida usually encountered by those visiting the new world for the first time. I was five years old and, due to an Auntie marrying a midwestern...

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